At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we’ve seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world’s leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
Job Description
HelloFresh is on a mission to change the way people eat, forever. Since our 2011 founding in
Europe’s vibrant tech hub, Berlin, we’ve become the world’s leading meal kit provider, delivering to households worldwide in multiple countries.
Our diverse employees are the heart and soul of our fast-paced and dynamic environment where innovation and smart, fast action is encouraged.
We’re passionate about bringing dinner inspiration to everyday Australians and Kiwis. In addition to our meal kit delivery brands HelloFresh and EveryPlate, the group also includes prepared meal delivery services with YouFoodz and our national National Refrigerated Courier Service, Be Cool.
The Senior Growth Manager (Reactivations & Retention) is primarily responsible for growing profit from Hellofresh ANZ’s lapsed customer base by ideating, sizing, prioritizing and executing reactivation initiatives. Initiatives will be a blend of opportunities unique to ANZ that we ideate locally as well as best practices shared by our global headquarters. There will also be opportunity to take on other strategic topics such as price & discounting and supporting the design of retention initiatives.
Reporting to the Associate Director of Growth Strategy (HelloFresh) within the Marketing Team, the role involves using data to identify and size opportunity areas, collaborate with cross functional and international colleagues to deliver successful initiatives in ANZ, project management and inputting into the design of initiatives to ensure alignment with strategic priorities.
This role requires a proactive, commercially minded, well-organised individual who can ensure initiatives are designed and executed in alignment with our strategic objectives and rally support for initiatives across multiple teams by maintaining a strong rapport with stakeholders.

You will…

• Drive the creation of reactivation and retention target setting across relevant marketing teams, factoring in the impact of key initiatives to ensure an ambitious yet realistic quarterly business plan.
• Ideate new and creative ideas to improve the volume and profitability of our lapsed base subscribing back to HelloFresh.
• Review and report on key business metrics in relation to lapsed customers reactivating their HelloFresh account, deepdive into impactful trends and identify opportunity areas.
• Meet regularly with teams and stakeholders to get visibility on upcoming initiatives, ensure they are designed to maximise the commercial benefits, advocate for reactivation initiatives during prioritisation discussions and collaborate to ensure smooth execution.
• Facilitate decisions on whether to roll-out initiatives by calculating the incremental commercial benefits they are likely to drive using data-points such as A/B test results.
• Keep up-to-date records to ensure everyone in the company understands what’s happening with customers who haven’t been active lately, like a roadmap of important projects.
• Support on other strategic topics such as price & discounting and supporting the design of retention initiatives.

You have…

• 4-6 years of professional experience in top tier management consulting, growth marketing (direct to consumer preferred) or corporate/business unit strategy.
• Bachelors or Masters in business, finance, marketing or STEM.
• Experience and proficiency in building complex business cases and financial/operational modelling.
• Demonstrated ability to build strong rapport with multiple stakeholder groups and influence relevant teams into directing time and effort towards initiatives.
• Experience and Proficiency in managing projects end to end to ensure initiatives are launched in a timely and error-free way.
• Ability to identify and synthesise actionable insights from large amounts of data and trends.
• Ability to convey ideas using compelling and succinct reasoning (i.e. strong verbal and written communication skills).
• Ability to critically evaluate and prioritise initiatives to maximise their commercial benefit.
• Strong alignment to HelloFresh cultural values - a proactive problem solver who builds strong relationships with stakeholders in an egoless and empathetic way.

What you’ll get in return…

• The chance to have a significant impact on one of the fastest-growing global food technology companies in an exciting growth phase
• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• HelloFresh Academies - monthly internal learning & development
• A diverse and vibrant international environment, with offices in 17 countries
• Company discount - 70% off HelloFresh

Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia/New Zealand.
Location: Chippendale, Sydney, New South Wales
Salary: Competitive salary & employee benefits

LI-Hybrid

About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual’s race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it’s like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com.
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com

Please refer the Job description for details