Senior Influencer Marketing Manager (all genders)

at  Sunday Natural Products GmbH

YOUR PROFILE

• Minimum of 2+ years working in this field, coupled with a deep passion for health and nutrients
• Demonstrated success in driving commercial growth, preferably for a dtc e-commerce brand
• You know the influencer landscape like the back of your own hand. Who the key influencers and how to get to them are is within your skillset.
• You need to be able to bring first hand experience and new impulses in all facets of influencer marketing and shape it from day one
• Experience in managing and scaling an influencer program into 6 digit monthly spend.
• Ability to grasp and influence crucial KPIs per influencer, combined with strategic budget allocation and performance monitoring to optimize resource utilization and maximize ROI
• Knowledge of the latest trends & how to apply them to Sunday.
• Experience in leading and inspire a multicultural team, partners and the rest of the organization; being positive and always keeping a can-do attitude
• Very good German (C1-2) and good English skills, with Berlin as the permanent place of residence or willing to relocate

ABOUT US

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany’s most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of 190 people and 37 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements

You will lead Sunday’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth for the business while appreciating the essential nature of influencer marketing. You will develop your own thoughts and ideas to improve our understanding of the impact of Influencer Marketing on the business, guiding our ambitious Influencer Marketing scaling plans across multiple social media channels, influencer engagement, and international markets.

• Oversee a substantial growth of investment into the DACH influencer program while ensuring it drives appropriate commercial value for the business
• Create and execute plans to activate influencers across multiple social media channels (Instagram, YouTube, TikTok)
• Build, grow, and foster a team of influencers through engagement strategies
• Develop a framework and toolset to assess the performance and impact of influencers, effectively allocating marketing spend and resources
• Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, events, and other forms of communication