Senior Insights Manager

at  Hard Rock Digital

WHAT ARE WE BUILDING?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer’s interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

WHAT’S THE POSITION?

Hard Rock Digital is looking for a Senior Insights Manager to contribute to the foundational education, development and execution of marketing strategies that build awareness, adoption and favorability among customers for our Online Casino and Online Sportsbook businesses. This individual will be responsible for leading a team that drives research and insights projects, with a focus on consumer, brand and competitive learnings. They will be expected to help Hard Rock Digital uncover the needs and drivers of its current, lapsed, and prospective players, to intelligently extract positioning, product, media, and promotional insights from our competitive landscape, and to own the evaluation of our brand’s health with continuous advocacy for improvement.
You should be a self-starter with deep expertise in facilitating quantitative and qualitative insights research methodologies, and comfort with passionately influencing throughout an organization. You will be responsible for standing up and managing these necessary tools to measure upper and mid-funnel impact of key strategic initiatives. Ultimately, you must then have the ability to story tell and translate data into strategic recommendations for our businesses.
Attention to detail and strong program management skills are also critical. To be successful in this role, this individual needs to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders. The ideal candidate will be a collaborative team player, with the ability to think both creatively as well as with a results-focused mindset. Lastly, this individual should be intellectually curious, yet grounded in audience narratives and be passionate about consumer behavior, the rapidly evolving competitive landscape, gambling & betting culture, and our online gaming categories. You’ll be seen as accountable for deeply understanding our target audiences’ everyday challenges and working cross-functionally to shape effective and engaging marketing content, workback timelines, execution, and measurement. Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.

• Build and own the necessary insights tools and processes end-to-end - from brand tracking and brand lift studies to player focus groups, to competitive intelligence, to ad testing, to survey designs, to potential vendor management - and synthesize data trends into narrative-driven reports to inform Hard Rock Digital’s marketing strategies.
• Leverage first and third-party data to measure holistic brand impact of specific cross-channel activations with target audiences.
• Drive ongoing socialization of brand and competitive insights, and partner with stakeholders (primarily across Marketing verticals), to distill findings into opportunities for real-time optimization.
• Conduct meta-analyses to explore strategic questions related to brand impact and the metrics that matter.
• Collaborate closely with cross-functional teams, such as Trading BI, Product, Operations, Product Marketing and more, and serve as the primary POC for all things brand, player, and competitive insights, along with measurement requests.
• Own potential vendor/agency relationships, including reviewing deliverable reports with thoughtful, clear feedback.
• Manage 1 direct report, with the opportunity to potentially scale a future team with vendor/agency relationships.
• Remote Position working EST time zone hours