Senior Insights & Measurements Manager

at  Teads

A LITTLE BIT ABOUT US

We are a dedicated team of research professionals, which support the International sales organisation in achieving their revenue targets by the intelligent use of data and insights. Our areas of expertise include developing thought leadership, advertising effectiveness and analytic dashboards to support strategic customer partnerships.
We support a vast array of stakeholders both inside and outside the Teads business with compelling arguments which ultimately help demonstrate why Teads offering is essential to any media plan. We move fast with flexibility and work collaboratively across multiple disciplines in multiple geographies to deliver powerful insights that support the Teads narrative.
There are a lot of exciting changes happening in the digital space, and you will be the person to help curate those changes in advertising, consumer behaviour and industry categories to both internal and external stakeholders.
This role will report to the International VP of Insights and Measurement, based in London, you will also work closely with your colleagues across the Global Insights & Measurement Team and the German sales organisation.
The purpose of this role is to support revenue opportunities in the German market, responding to sales briefs (RFP’s) and specific client challenges through campaign measurement, reporting and category insights.

Practical Skills

• Basic statistics (exploratory data analysis, hypothesis testing, clustering, Factor analysis, regression, classification etc)
• Analysis/visualisation tools (Looker, excel)
• Proficient user of presentation tools
• Degree in a quantitative field (analytics, data science, mathematics or related field) or in marketing/communication field (market research, advertising/communications etc) with a strong numerical/data foundation is preferred
• Usage and familiarity with media and brand campaign measurement approaches and data tools such as eMarketer, GWI strongly preferred
• Previous experience of running campaign measurement/effectiveness at a media agency, media publisher, brand or research supplier highly favourable
• Language fluency in both German and English essentia

• Supporting the German market with local insights in response to client needs, project management of client studies and presenting back results to clients.
• Supervising the work of junior team members in the German insights and measurement organisation as appropriate
• Managing German insight and measurement plans including:
• Proving that advertising on Teads drives meaningful outcomes to our clients (media agency and advertising partners)
• Sourcing and scoping new measurement approaches that align with business priorities such as Omnichannel and CTV
• Representing the needs of the German market at Industry and client events as appropriate/required
• Sourcing and creating case studies.
• Developing consumer and market insights for verticals (CPG, Retail, Automotive, Travel, Tech, Finance, Luxury) in line with the business objectives and needs.
• Responding to local requests on Teads audiences including reach figures globally.
• Creating and supporting the development of measurement and insight driven learning agendas for key customers
• Leveraging internal and external data subscriptions (e.g. Teads Media Barometer, GWI, Neurons, Canvas8) to assist in developing consumer insight reports for client proposals and meetings
• Collaborating with key internal stakeholders (including the German management, sales, marketing, data and studio teams) to ensure optimal outcomes for our customers
• Collating and communicating learnings, best practices and successes; ensuring participation in global newsletters, thought leadership pieces, vertical studies and consumer studies where required.
• Maintaining a library of vendor collateral/ methodologies and staying proactively up to date with new vendors and industry trends.
• Developing and maintaining strong relationships with research peers among key customers (e.g. within media agencies and brands) and within the Industry (e.g. IAB).

Practical Skills

• Basic statistics (exploratory data analysis, hypothesis testing, clustering, Factor analysis, regression, classification etc)
• Analysis/visualisation tools (Looker, excel)
• Proficient user of presentation tools
• Degree in a quantitative field (analytics, data science, mathematics or related field) or in marketing/communication field (market research, advertising/communications etc) with a strong numerical/data foundation is preferred
• Usage and familiarity with media and brand campaign measurement approaches and data tools such as eMarketer, GWI strongly preferred
• Previous experience of running campaign measurement/effectiveness at a media agency, media publisher, brand or research supplier highly favourable
• Language fluency in both German and English essential