Senior Integrated Growth Marketing Manager, Europe

at  Mozilla

WHY MOZILLA?

Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web browser, and Pocket, a service for keeping up with the best content online. Now, with more than 225 million people around the world using our products each month, we’re shaping the next 25 years of technology and helping to reclaim an internet built for people, not companies. Our work focuses on diverse areas including AI, social media, security and more. And we’re doing this while never losing our focus on our core mission – to make the internet better for people.
The Mozilla Corporation is wholly owned by the non-profit 501(c) Mozilla Foundation. This means we aren’t beholden to any shareholders — only to our mission. Along with thousands of volunteer contributors and collaborators all over the world, Mozillians design, build and distribute open-source software that enables people to enjoy the internet on their terms.

THE OPPORTUNITY

Are you eager to build a better internet? Join Mozilla on the European Marketing team. We are looking for a Senior Integrated Growth Marketing Manager with exceptional communication and project management skills who can drive marketing strategies and unlock growth marketing opportunities through consumer-facing campaigns in Europe. The ideal candidate has experience building marketing strategy for B2C products and working with dynamic cross-functional teams (including Product, Comms, Legal, and Creative) to unlock growth. They are proactive and insights-driven with the ability to connect high-level strategy through to execution.

MINIMUM QUALIFICATIONS

• Proven ability to work with cross-functional teams; build go-to-market strategies and growth marketing strategies; and create consumer-facing marketing campaigns for B2C products
• Exceptional organization and project management skills
• Strong communication and presentation skills
• Proficient business English
• Ability to think about both big-picture strategy and execute against concrete tactics
• Strong data proficiency and data storytelling
• Experience analyzing data and consumer insights to inform business strategy
• Experience working on KPIs, targets, and growth models
• Experience working in a fast-paced environment and across different time zones and cultures
• A proactive self-starter who is both collaborative and able to work independently

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING

Mozilla understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company’s core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, persons of all sexual orientations, gender identities, and expressions.
We will ensure that qualified individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment, as appropriate. Please contact us at hiringaccommodation@mozilla.com to request accommodation.
We are an equal opportunity employer. We do not discriminate on the basis of race (including hairstyle and texture), religion (including religious grooming and dress practices), gender, gender identity, gender expression, color, national origin, pregnancy, ancestry, domestic partner status, disability, sexual orientation, age, genetic predisposition, medical condition, marital status, citizenship status, military or veteran status, or any other basis covered by applicable laws. Mozilla will not tolerate discrimination or harassment based on any of these characteristics or any other unlawful behavior, conduct, or purpose.
Group: C

• Position and grow Mozilla’s product portfolio (focus on Firefox right now) across European markets, including Germany and France
• Create and execute marketing strategies by:
• Analyzing regional consumer, competitive, and market insights
• Defining consumer opportunities and outlining comprehensive plans to drive growth in a consumer segment
• Building out a growth model to assess impact of marketing activities on bottom-line business KPIs, including building & tracking specific success metrics to evaluate product and campaign performance
• Outlining regional growth opportunities to scale product usage
• Working closely with the global Product and Product Marketing teams to inform product development and product readiness before European product launches
• Briefing the Creative and Activation teams to execute against campaigns across multiple owned, earned, and paid channels