Senior Loyalty Strategy Manager (all genders)

at  zooplus SE

COMPANY DESCRIPTION

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

QUALIFICATIONS

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven 7+ years of working experience in loyalty, demonstrated expertise in designing and managing customer loyalty programs.
• Proficiency in customer journey mapping and lifecycle marketing.
• Strong analytical capabilities to derive actionable insights from data.
• Exceptional PowerPoint and storytelling skills.
• Proficient project management abilities, adept at leading cross-functional teams.
• Effective communication and interpersonal aptitude.
• Innovative thinker passionate about enhancing customer experience and loyalty.
• Ability to thrive in a fast-paced environment and manage multiple tasks concurrently.

1. Program Development and Enhancement:

• Continually refine the design and features of the existing loyalty program.
• Innovate strategies to boost customer engagement, sales retention and loyalty.
• Analyze program performance data to propose enhancements.

1. Customer Journey Optimization:

• Collaborate with product teams to streamline customer journeys.
• Devise lifecycle marketing plans with the marketing team.
• Execute personalized marketing campaigns for improved customer satisfaction.

1. KPI Monitoring and Alignment:

• Establish and meet loyalty program KPIs in line with company goals.
• Ensure alignment of loyalty initiatives with broader business objectives.
• Provide regular performance reports and insights to senior management.

1. Interdepartmental Collaboration:

• Partner with marketing, sales, product, and IT teams to unify loyalty strategies.
• Coordinate with external partners to enrich program capabilities.
• Lead cross-functional projects to advance loyalty initiatives.

1. Customer Insights and Market Awareness:

• Collect and analyze customer feedback to comprehend preferences.
• Stay abreast of industry trends and loyalty program best practices.
• Integrate market insights into loyalty strategy development.