Senior Manager, APAC eCommerce Marketing

at  LEGO SINGAPORE PTE LTD

WE ARE LOOKING FOR A STRATEGIST WHO EXCELS IN EXECUTION AND ADVOCATES DIGITAL COMMERCE TRANSFORMATION. IN THIS KEY ROLE, YOU WON’T JUST INFLUENCE OUR COMMERCIAL OUTPUTS – YOU WILL HELP REDEFINE THEM. INNOVATE GO-TO-MARKET STRATEGIES, LEAD IMPACTFUL MARKETING CAMPAIGNS, AND CHAMPION AGILE WAYS OF WORKING. JOIN US TO DRIVE THE NEXT WAVE OF ECOMMERCE PERFORMANCE AND CHANGE IN APAC, MAKING A MEANINGFUL IMPACT ON OUR MARKETING EFFORTS.

No relocation assistance is offered for this position.

CORE RESPONSIBILITIES

• Strategic Execution: Translate regional eCommerce strategy into performance objectives and execution plans for the LEGO group’s product portfolio on key B2B eCommerce partner sites across APAC.
• Campaign Leadership: Own and maintain the annual campaign planning and activation calendar for eComm at regional level, ensuring close alignment with markets.
• Cross-functional Collaboration: Represent B2B eComm as the ‘audience lead’ in the cross-functional marketing matrix, ensuring a coherent strategy and campaign development across Brand, Digital, Trade, and eCommerce.
• Innovation and Performance: Drive strategic innovations with markets and the performance marketing team.
• Agile Change Lead: Own agile ways of working across the regional teams, serve as Scrum Master, and share the best methodologies across business units.
• Thought Leadership: Act as a leader with vision, coach, and evangelist for regional eCommerce COE product owners and BU Leads to improve and refine regional commercial Scrum processes.