Senior Manager/Associate Director, Stakeholder Relations

at  Ipsen Biopharmaceuticals Canada Inc

SUMMARY

The Senior Manager/Associate Director, Stakeholder Relations reports to the Senior Director, Neuroscience and Rare Disease Business Unit, and has two key areas of responsibility: to develop and lead cross-functional strategies that support Key Opinion Leaders (KOLs) in the areas of rare disease and hepatology, and to build relationships and general advocacy partnerships with Patient Groups and community-based organizations across the Rare Disease & Hepatology Business.
This is a highly strategic, hands-on, and largely externally facing role involving relationship-building with physicians, patient organizations, and key internal and external stakeholders to provide value to Ipsen, physicians, and patient communities. Leveraging a deep understanding of political, economic, and business factors that influence the therapeutic area, this individual will generate insights through active internal and external cross-functional partnerships that will direct and inform brand strategy.
The Senior Manager/Associate Director, Stakeholder Relations will also develop and lead the strategy for Ipsen’s participation in key conferences and provide strategic direction and oversight to Ipsen’s day to day business.

KNOWLEDGE, ABILITIES & EXPERIENCE

• B.A. or B.Sc. degree required, MBA would be an asset

Senior Manager level:

• Minimum of six (6) years of progressive experience in the pharmaceutical/biotech industry.
• Minimum of four (4) years progressive sales and marketing experience, with experience creating and implementing sales and marketing strategies.

Associate Director level:

• Minimum of eight (8) years of progressive experience in the pharmaceutical/biotech industry.
• Minimum of six (6) years progressive sales and marketing experience, with experience creating and implementing sales and marketing strategies.
• Preference given to candidates with experience (2 years+) in product launch, rare disease, and/or patient advocacy

Knowledge, Skills & Abilities:

• Knowledge of pharmaceutical legal, compliance, regulatory, and medical processes required.
• Strong written and oral communication, with the ability to adjust to meet the needs of customers.
• Capable of holding challenging conversations with KOLs across all businesses, with the ability to shift thinking.
• Strong presentation skills.
• Ability to build strong relationships.
• Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve education objectives.
• Ability to develop consistent, well-supported, competitive strategies.
• Proven leadership, strategic, and analytical abilities.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Ability to travel (40-50%)
• Bilingual (French and English) capabilities would be an asset

KOL Management (70% of Role):

• Lead cross-functional strategy and tactic development for the following Key Opinion Leader customer groups: Gastroenterology and hepatology.
• Develop and maintain strong KOL connections. Through engagement and interaction with the KOLs, gather insights, identify and anticipate trends and act on unmet client needs.
• Work with the Marketing and Medical teams to ensure key stakeholder strategies compliment the overall brand strategy and work in collaboration with brand team to execute on key priorities.
• Accountable for all Neuro/Rare-related marketing Advisory Boards. Works closely with Marketing, Medical & other key internal stakeholder teams to develop and implement the programs.
• Responsible for developing and maintaining the conference management strategy at Ipsen for all relevant Neuro/Rare medical conferences. Works closely with the Sr. Marketing & Operations Specialist to implement plan and facilitate cross-functional attendance at conferences.
• Identify market opportunities and customer priorities through competitive market analysis, positioning, and marketing strategy assessments. Invest in field time with Rare / Neuro Account Representatives to hear firsthand what the situation is with physicians and payors
• Identify and develop breakthrough ideas or concepts that revolutionize the industry and can make a difference for patients.
• View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.
• Working with Medical Affairs to provide input to market needs for learning programs

Patient Advocacy (30% of Role):

• Builds a comprehensive engagement strategy for Ipsen Canada patient advocacy that demonstrates Ipsen’s commitment to and understanding of patients and their patient journeys, their families and the greater Neuroscience and Rare Disease community.
• Works directly with Ipsen’s cross-functional Neuro/Rare team to advance Ipsen’s Global core areas for patient centricity: early patient involvement, the co-creation of impactful solutions, and bringing science to life
• Leads and executes collaborations with Patient Organizations / Patient Community / third-party organizations for Ipsen Canada.
• Through dialogue and partnerships with patient advocacy organizations, engages with key stakeholders to benefit patients, maps and builds strong, compliant, and trustful relationships with patient community and relevant stakeholders.
• Works with the patient community to understand the challenges they have when living with that condition and their request for more impactful treatments with the utmost care for integrity in all actions.
• Evaluates and manages funding requests for sponsorships, public policy and advocacy issues, disease information/awareness and education
• Manages Patient Advocacy budget
• Manages external agency relationships to execute projects, focus on spend and achieve of major goals.
• Report any potential adverse events/safety information or products complaints for Ipsen products to the Medical Information and Pharmacovigilance department, per company requirements.