Senior Manager, Brand Marketing

at  Athleta

ABOUT ATHLETA

For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.

ABOUT THE ROLE

A critical member of the Athleta Brand Marketing team, the Senior Manager of Brand Marketing leads, in partnership with Director of Brand Marketing, Athleta’s omni-channel seasonal marketing strategy, planning and implementation, ensuring big brand and product ideas are powerfully brought to life across all major brand touchpoints. Additionally, this role will drive marketing strategy for our Athleta Girl category, which is a critical high growth category of the business. His/her mandate is to grow brand awareness, new customer acquisition, drive traffic/conversion and deepen the emotional connection consumers experience to Athleta Girl and our brand on the whole.

WHAT YOU’LL DO

• Lead, in partnership with Director of Brand Marketing, the omni-channel seasonal marketing strategy, planning and implementation, ensuring Athleta & Athleta Girl ideas are brought to life in a powerful, unique and emotionally engaging way across brand touchpoints
• Develop seasonal campaign briefs and partner with creative team to develop seasonal marketing creative that is on brand, meets messaging objectives and delivers impact
• Develop and lead all seasonal product marketing and messaging to ensure product marketing and vehicle strategies deliver business impact
• Collaborate with Brand Marketing partners on the Womens’ business to develop seasonal brand, product and cultural integration points between the Women’s and Girls’ business
• Lead seasonal omni-channel hindsighting and competitive analyses to inform seasonal marketing strategies
• Partner with cross-functional team members to continuously test, measure the effectiveness (ROI) of and optimize brand marketing/brand campaign initiatives
• Partner with customer insights team to inform seasonal marketing strategies
• Act as senior marketing representative at all relevant Athleta Girl pipeline milestone meetings
• Present seasonal marketing strategies and plans to CMO, cross functional partners and senior leadership team to garner buy in and obtain approvals
• Support Director of Brand Marketing in leading brand marketing strategy for key strategic growth initiatives to drive business results, growth, and relevancy