Senior Manager, Brand Partner Marketing

at  Sephora

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.

As a Senior Manager, Brand Partner Marketing, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients. Reporting to the Director, Integrated Marketing, you will partner with brands to optimize programs using Sephora’s marketing levers. In addition, you will serve as:

Brand Marketing Advisor

• Lead and deliver a unified brand partner marketing strategy that unlocks more business value to both brands and Sephora.
• Strategic lead for all brand partners; owning key brands’ relationship outright for ~20-25 priority brands as per aligned with Merchandising. Develop a keen understanding of the brands’ businesses, priorities, and products.
• Navigate conversations with and advise senior-most marketing leaders in the brands’ organizations on both the strategic and tactical level.
• Advise the brands on how to win at Sephora from an omni-channel marketing standpoint, including sampling strategy, social media strategy, co-op advertising, and consumer messaging to achieve mutually beneficial business objectives.
• For select brands with limited marketing means, advise on general marketing strategy and the best use of the brand’s marketing resources, both inside and outside of the immediate world of Sephora

Collaborative and Marketing Programs

• Lead and drive overall brands’ sampling strategy with strong focus on procuring for Rewards Boutique followed by other Sephora led marketing levers.
• Develop strong partnerships, securing brand participation in relevant Sephora marketing programs.
• Analyse and report on Sephora and brand ROI for collaborative marketing programs and sampling investments. Utilize data to make recommendations to deliver win-wins for both the brands and Sephora.
• Identify opportunities for new co-op marketing programs and partnerships. Build the busi-ness case to develop new ideas and innovations.

Cross-Functional Leadership

• Serve as the go-to marketing contact for the Sephora merchandising leads.
• Build reciprocal partnerships cross-functionally in a highly matrixed organization: merchan-dising/brands, e-commerce, growth marketing, retail operations, training, and education, creative, CRM & loyalty and analytics teams.
• Employ a strategic approach to process; organize and divvy up work effectively.
• Serve as mentor and role-model to junior team members and cross-functional partners, even if don’t have a direct-reporting relationship.