Senior Manager, Brand Strategy and Campaigns

at  City of Melbourne

• A career-defining opportunity where your leadership will have a lasting impact on the cultural heartbeat of Melbourne.
• Permanent full time opportunity based in one of our beautiful Melbourne CBD Offices.
• $138,183 - $155,523 (dependent on skills & experience) + 11% Superannuation
  About City of Melbourne
  Situated on the traditional lands of the Bunurong Boon Wurrung and Wurundjeri Woi-wurrung peoples of the Kulin nation, Melbourne has long been considered one of the world’s most liveable and prosperous cities and a thriving, successful example of multiculturalism and diversity. At the heart of this is the City of Melbourne, a proud organisation positioned to excel as a leading capital city by delivering what matters most to those who work, live, study, visit and invest here.
  We are the City Of Melbourne, a place to be bold and inspirational.

We are currently looking for a Senior Manager - Brand Strategy and Campaigns to join our exciting and creative Experience Melbourne branch. Experience Melbourne is the epicentre of all things exciting including events, destination marketing and tourism at the City of Melbourne.
In this role, you will spearhead the Experience Melbourne campaign marketing, strategic brand management, and City of Melbourne corporate banner program. Your primary focus will be on developing and executing a comprehensive year-round marketing strategy for Melbourne, aligning with the Council Plan’s goal of fostering economic prosperity for city businesses. Collaborating closely with both internal and external stakeholders, you’ll lead a team dedicated to delivering impactful marketing and brand campaigns, utilising CoM owned assets and employing audience-first content marketing strategies alongside traditional and digital marketing practices. Your role will also involve conducting market research and evaluating campaigns to inform ongoing strategic marketing initiatives, ensuring continuous improvement and effectiveness.
Collaboration is at the heart of our success, and as the Senior Manager, you’ll work closely with cross-functional teams including Events Marketing, Premier Events, Events Partnerships, and Commercial to deliver integrated marketing communication solutions. Building and nurturing relationships with local businesses, events, and key stakeholders will be your secret weapon, driving the team’s success and solidifying Melbourne’s position as a global leader.
To view full position description, please see attached document on job application page in “Position Information”.

What you will bring to City of Melbourne

• A relevant tertiary qualification to degree level in Marketing or related discipline.
• Proven experience in leading, developing and motivating a team.
• Demonstrated experience in managing multifaceted marketing campaigns led with a content approach, preferably in the entertainment, arts or tourism sectors
• Demonstrated experience in a similar role, specifically in developing and implementing marketing campaigns across a broad range of channels, including digitally-led.
• Excellent written and verbal communication skills and demonstrated experience in developing briefs and preparation of a high standard of written reports and submissions to senior decision makers.
• Demonstrated skills in personal communication, including the ability to instil confidence and enlist support; negotiate professionally; present campaign strategies and other information; influence stakeholder opinions and directions.
• Well developed and successfully deployed project planning and project management skills, particularly in co-ordinating resources and services from a variety of places to achieve campaign outputs and timelines, and overall performance standards and targets.
• Experience in successfully developing and managing a substantial budget, providing “value for money” advice and in managing contracts and service providers