Senior Manager/Director Digital Marketing Enteral Nutrition (m/f/d)

at  Fresenius Kabi

As our Senior Manager / Director Digital Marketing Enteral Nutrition (m/f/d) you will be part of the Enteral Nutrition Strategic Marketing & Portfolio team. Being an active team member, you will be co-designing the global digital marketing strategy and annual digital brand plan for Enteral Nutrition based on in-depth knowledge of customer needs and market dynamics.

Your role will involve creating and managing a best-in class global operational framework for digital marketing & performance tracking and roll this out to regions/markets. You will develop, manage, implement, and continuously improve our brand presence in all relevant channels (both patients and healthcare professionals) and across the brand funnel.
Your assignments

• You will create a best-in class global operational framework for digital marketing and eCommerce
• You will set up global performance tracking dashboard and ensure smooth roll-out to local markets
• You understand the patient and healthcare professional digital journeys and company/local infrastructures as an input to the strategy and plans
• As digital lead you develop the enteral nutrition long-term digital marketing strategy and annual digital activation plan in collaboration with the strategic marketing team
• You are responsible for the development global SEM and social media campaign toolkits and roll-out to regions/markets
• You will strongly collaborate with regional and corporate internal digital partners to ensure set-up and roll-out of global strategy, framework and tools are aligned
• You will ensure the continuous optimization of our key digital asset, Fresubin.com. This will entail choice of the right agency partner, smooth transition of 25 country sites to a new CMS and continuous optimization of site (technical SEO), UX and content
• You will liaise with markets to support local digital requests
• You will take the Lead for the “Digital Tribe” Community with the objective to foster digital mind-set in global, region, countries through trainings, best practice and industry case sharing
• You will manage the digital budget
• Management of external agencies that provide services for our digital marketing activities will also be part of your role
• You will represent the BU Digital Marketing in global workstreams resp. liaise with global commercial excellence, digital transformation, IT etc

Your profile

• You bring a solid track record (minimum of 7+ years work experience) in digital marketing from the healthcare industry, food/fmcg, OTC or consumer goods industry where Omnichannel customer engagement is mature
• You have experience in working within a multinational and Matrix driven organisation
• You have a strong drive for results, sense of urgency, and ability to deliver customer value underpinned by autonomous and effective decision-making abilities
• You are a creative thinker with a growth mindset, learning agility, and with the ability to develop innovative strategies and plans
• You have demonstrated strong project leadership and influencing skills across matrix organisations
• You have capacity for complex data analyses to optimize the brand and deliver on opportunities
• You are able to translate science into stories for patients and healthcare professionals
• You gained experience in both local and regional/global roles would be ideal
• You offer excellent communication and collaboration skills
• You have intercultural sensitivity as you will be dealing with colleagues and external partners from around the world
• You are fluent in English (written and spoken), additional languages are a plus

Auf einen Blick
Standort:
HessenBad Homburg
Karrierelevel:
Berufserfahrene
Einsatzbereich:
Marketing & Kommunikation
Arbeitsverhältnis:
UnbefristetVollzeit
Unternehmen:
Fresenius Kabi
Referenznummer:
61847
Veröffentlicht am:
05.06.2024
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Please refer the Job description for details