Senior Manager, Integrated Marketing

at  BBC

Brands, Marketing and Audiences
Permanent - Full Time
Singapore, Singapore, SG, 79909
BBCS Singapore Pte Ltd
Job Closing Date: 11/05/2025

KNOWLEDGE, SKILLS, TRAINING & EXPERIENCE

• 10 years experience with integrated marketing in a sales/trade environment.
• Familiarity with the advertising sales process is crucial for effectively developing messaging that resonates with clients including knowledge of client needs and industry trends.
• Ability to collaborate closely with editorial teams to understand content priorities, audience demographics, and editorial guidelines, ensuring that marketing messaging aligns with editorial standards and resonates with target audiences.
• Proven track record of developing and executing successful go-to-market strategies, including identifying target audiences, crafting compelling messaging, and coordinating cross-functional teams to deliver integrated marketing campaigns.
• Strong interpersonal skills and experience in managing client relationships, including the ability to understand customer objectives, address concerns, and provide strategic recommendations to drive commercial success.
• Proficiency in utilizing data analytics and market research to inform marketing decisions, optimize campaign performance, and measure the effectiveness of go-to-market strategies.
• Excellent organizational skills and the ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines in a fast-paced environment.
• Strong teamwork and communication skills, with experience collaborating cross-functionally with internal teams such as sales, product development, and content production to align on marketing objectives and deliver cohesive messaging.
• A deep understanding of the media and advertising industry landscape, including emerging trends, competitor analysis, and regulatory considerations, to anticipate market shifts and capitalize on opportunities.
• Previous experience leading and mentoring marketing teams, providing guidance, and fostering a collaborative and innovative work culture.
• A commitment to staying updated on the latest marketing trends, technologies, and best practices through ongoing professional development and industry networking.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

JOB PURPOSE

BBC Studios is seeking a Senior Marketing Manager to lead the Integrated Marketing team for the Ad sales group of BBC Global Media & Streaming division in APAC. This role will lead a team in developing and delivering go to market messaging to position the BBC Ad Sales proposition as best in class to a wide spectrum of advertising clients and partners across BBC owned platforms, including BBC.com, BBC News (TV), BBC Earth , Top Gear, BBC World Service Languages, and BBC social media.
As the team leader for Integrated Marketing (IM) in the APAC region, you will be a key player in developing and executing the go-to-market (G2M) messaging strategy for BBC Studios Ad Sales and content partnerships. This role sits at the intersection of B2B customer marketing, audience insights, key account pitch development, product and content marketing, and campaign measurement and reporting. Your primary goal is to strengthen the Ad Sales group’s commercial capabilities, elevate the profile of BBC Global Media & Streaming (GM&S), and drive growth in APAC advertising revenues and profitability. Reporting to the VP of Integrated Marketing and BBC StoryWorks, APAC, this influential, hands-on role is instrumental in shaping the future of the BBC Studios Ad Sales group commercial performance and reputation in the region.