Senior Manager, Marketing Communications
at DHL
Singapore, Southeast, Singapore -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 02 Sep, 2024 | Not Specified | 02 Jun, 2024 | 7 year(s) or above | Social Media Marketing,Ppc,Communications,Powerpoint,Design Tools,Financial Services,Affiliate,Media Planning,Photoshop,Sem,Seo,It,Digital Marketing,Content Marketing,Indesign | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
JOB REQUIREMENTS:
- Bachelor degree; preferably masters/ graduate degree in a business-related area
- Minimum 7 years of experience in a marketing leadership role
- Have experience inB2B marketing in a logistics, IT or Financial services setup
- Academic pursuits in digital marketing (SEM, SEO, Social Media Marketing, Analytics etc.)
- Demonstrated ability to develop strategy and business plans for all aspects of marketing
- Practical experience in the field of digital performance marketing including but not limited to PPC, SEO, Social and affiliate marketing
- Experience in content marketing, sponsorships and brand management
- Experience in advertising, media planning and other aspects of communications
- Experience leading and managing teams/stakeholders spread across different geographic locations
- Proven track record of project management experience.
- Excellent knowledge of MS Office suite - especially PowerPoint
- Basic knowledge of design tools like Photoshop, Illustrator, InDesign is an added advantage
Responsibilities:
OVERALL ROLE PURPOSE:
- To lead as country’s Commercial-Marketing Strategist
- Support country revenue, drive customer loyalty and uplift brand value through strategic marketing initiatives
- Activate and Curate a portfolio of Global and Local Sponsorships
- To shape the direction of digital as a marketing channel for the country
JOB RESPONSIBILITIES:
- Commercial Marketing Strategist
- Revenue Generation: Develop marketing activities/campaigns aligned with Commercial Priorities and drive Marketing Performance through digital as a channel, integrated marketing, lead generation and retail programs with meaningful KPIs
- CRM: Drive customer affinity through initiatives around SME engagement, thought leadership and content creation
- Giveaway Management: source and distribute creative customer giveaways for salespeople including managing compliance approvals
- Formulate effective campaigns supporting the salesforce in order to achieve targeted return of investments from the implementation of these strategies
- Digital Marketing Leadership
- Performance Marketing: Drive digital efforts across the marketing funnel to improve awareness, consideration and purchase decisions. Hands-on management and optimization of both paid and owned media channels such as search, display, content and social to maximise sales leads.
- Campaigns: Create campaigns on Marketo, increase open rates and ROIs of “push” communications to customers. Develop alternative channels to reach customers
- Data Analytics: Leverage on data to drive meaningful insights and business outcomes
- Website and content hub: Define, plan and execute content strategy driving brand reach, sales leads
- Collaborate with Sales, Operations and IT to drive the marketing of our products and services and increase DHL’s market presence
- Global & Local Sponsorship Management
- Possess strong events and project management skills to manage Global Sponsorship activations and local events
- Ability to curate unique local partnerships in country to drive brand awareness and engagement
- Organize and suggest new/ creative tactics to enhance partnerships’ successes
- Organize local events to promote customer engagement
- Manage compliance approvals for customer events
- Marketing Efficiency Driver
- Brand Custodian: Ensure brand uniformity across all touchpoints (e.g. social media and stores branding)
- Budget Management: Manage AP&P budget to ensure maximum ROI
- Trends and Adoption: Stay abreast of latest trends and best practices in Marketing and influence early adoption
- Develop a high-performance culture within the marketing team
- Maintain high level of motivation within the team members
- Develop IKOs/KPIs with team members and monitor individual performance.
- Manage the allocation of appropriate resources and commitment of staff to the achievement of Global, Regional and Country objectives and targets.
- Conduct performance appraisals
- Continuously assess skills and competencies of the team against market trends and ensure they stay abreast
REQUIREMENT SUMMARY
Min:7.0Max:12.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Singapore, Singapore