Senior Manager, Omni Communications & Growth Marketing

at  Walmart Canada

POSITION SUMMARY…

The Sr. Mgr., Omni-Communications is responsible for designing and deploying strategies for the active acquisition of new customers for all Omni-channel programs including but not limited to Online Grocery, Pickup and Ship from Store. This role will also ensure that customer service tactics and strategies are being deployed to drive loyalty with Walmart.ca to include proactive relationship mgmt. and reactive problem resolution.

MINIMUM QUALIFICATIONS…

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or older

PREFERRED QUALIFICATIONS…

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.

Qualifications & Experience

• Bachelor’s Degree
• 6-8 years experience
• Process project management savvy
• Insights/customer-minded & analytical
• Omni-channel/digital marketing savvy
• Experience working in agile environment specific to digital media
• Experience developing personalized, data-driven marketing programs to increase customer loyalty
• Communications skills – leading meetings, work sessions, brainstorming, planning sessions, iterations and briefing development discussions; presentation skills
• Direct experience in e-commerce an asset
• People management/leadership
• Agency experience and assetRetail experience is an asset

Lead the design, development and deployment of marketing acquisition strategies to drive sales and adoption of omni-channel propositions such as Online Grocery, Pickup and Ship from Store including Digital, Store signage and Awareness.
Develops and supports the implementation of acquisition solutions by identifying business needs; building relationships and partnerships with key stakeholders; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes, and new responsibilities.
Works directly with the core marketing team to reduce Cost Per Acquisition/Cost Per Order by leveraging the synergies of the larger organization.
Liaise with the Finance and Analytics teams to measure and analyze the impact of acquisition strategies on overall P and L for both the Online Grocery business as well as total Ecommerce. Deliver results by spending at or below annual marketing budget allocation.
Develop communication plans and cadence, in conjunction with Central Operations, to inform and engage retail store teams on new dispensing propositions and ecommerce programs. Lead the design of all other internal marketing and change management needs.
Leads the customer service team by defining strategies and deploying tactics that optimize customer retention and loyalty.
Ensures that customer concerns are dealt with professionalism and call centre operations are being run efficiently and within the guidelines of ecommerce specific SOP’s.
Ensures that the customer service team is managing social platforms are being moderated with the right tone that drives brand advocacy and affinity.

Qualifications & Experience

• Bachelor’s Degree
• 6-8 years experience
• Process project management savvy
• Insights/customer-minded & analytical
• Omni-channel/digital marketing savvy
• Experience working in agile environment specific to digital media
• Experience developing personalized, data-driven marketing programs to increase customer loyalty
• Communications skills – leading meetings, work sessions, brainstorming, planning sessions, iterations and briefing development discussions; presentation skills
• Direct experience in e-commerce an asset
• People management/leadership
• Agency experience and assetRetail experience is an asset
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