Senior Manager, Social Content Strategist

at  LEGO

SKILLS AND QUALIFICATIONS:

• Familiarity with social media platforms such as META, TikTok, Instagram, X, LinkedIn, and Pinterest.
• Proven record of activating social media channel strategies; together with experience working with channels / media owners to develop creative and executional thinking.
• In depth understanding of developing social media content strategies, content frameworks and creative briefings to inspire and supporting the creation of world class content.
• Excellent analytical skills; understanding digital channel and content measurement and connecting digital KPIs with overall marketing and business objectives, optimizing content creation, use and performance
• Significant experience in a social strategy role.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans.

• Create and define social media content strategies and frameworks for the LEGO social media platforms.
• Work alongside the creative teams to help inspire, craft and optimise world class content to build LEGO brand Love, grow the channels and generate commercial impact.
• Combine creativity and effectiveness through strong understanding of audiences, social listening, trends and channel thinking.
• Use data and research to inform your approach, whilst being open to creative innovation and exploration.
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking.
• Support your colleagues to refine their thinking, and build relationships across LEGO to create engaging experiences.
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work.
• The social world is your playground, your thumbs get a daily work out from the scrolling.