Senior Manager: Social Media

at  MultiChoice Group

Designation:
Senior Manager: Social Media
Category:
Showmax SA
Level:
Management
Closing date:
10 Jun 2024
Position Type:
Permanent
Location:
MultiChoice City

QUALIFICATIONS

• Qualification or degree in a relevant field – media studies, social media, digital marketing, advertising or adjacent.
• Platform certifications (Google Marketing, Meta etc) advantageousProject management certifications advantageous

EXPERIENCE

• 8-10 years of proven working experience in a social media marketing role; preferably as a Senior Social Media Manager or other managerial role.
• Experience with a large, recognisable brand with presence in multiple African countries an advantage.
• Proven experience working on award-winning social media campaigns a bonus.

PURPOSE OF THE POSITION

Showmax is the leading streaming app in Africa; we pride ourselves on our local content and our award-winning, hyper-local approach to social media content creation and community management. As the Senior Manager, you’ll be required to lead the social media strategy for Showmax across the continent working closely with our social media team at Showmax HQ, internal creative studio, external agencies, and regional teams to engage with our millions of fans and followers on our social media platforms.
You’ll oversee one of the most powerful tools available to speak directly to customers, build engaged communities and drive creative strategies that help grow Showmax’s brand presence in all key markets. You’ll need the kind of strategic mind that can balance business needs with the desires of customers and thrive in the fast-moving pace of the entertainment industry.
Whether you’re launching a promotional offer, generating hype for a new Showmax Original or managing Twitter storms, you’ll be expected to have a clear understanding of best practices and the ability to execute and measure the efficacy of your plans.
You are expected to have a strong grasp of social and video trends, social media platforms and features, organic and paid social strategies to promote our Showmax Originals, influencer management, project management, data analysis and reporting.
This is a role where you need to have strategic vision, strong leadership skills and excellent project management skills. You will lead a team of highly motivated, passionate people and will be accountable for managing a significant budget. The delivery of successful social media strategies and campaigns across key markets and platforms will be your main priority. You’ll be expected to own the overall strategy and represent social media to senior management.
This position works closely with other Showmax teams: Content, Marketing, Studio, PR and Publicity, Content Marketing, Performance Marketing and Customer Relationship Management. You will be expected to join and lead regular meetings directly with agencies, social media brands like Meta and TikTok, and report using tools like Adobe Analytics, Tableau, Brandwatch, Meltwater and Google Analytics.
A key measure of success will be delivering standardised ways of working processes as Showmax expands into new African markets.