Senior Manager Sports Marketing BU Football (m/f/d)

at  Adidas

Purpose & Overall Relevance for the Organisation:

• This role plays an instrumental part in the way the brand is portrayed in association with Federations/Clubs/Athletes and the global Football market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as the number one Football Brand.
• adidas has always been associated with the best symbols and providing the best service. This position relies heavily upon interpersonal skills and relationship building to achieve higher levels of customer expectations. Furthermore, the increased commercial sophistication and demands of today’s market, necessitates a keen commercial based skill and mindset in order maximize potential and achieve success for the partnerships.

Key Responsibilities:

• To optimize and leverage the relationship between adidas and Federations/Clubs/Athletes, and furthermore to set and implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the Global Number 1 in Football.
• Creation and implementation of a mutually agreed strategic partnership plans that form the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
• Drive and coordinate the adidas marketing process on a local and global level towards optimizing the activation of the association.
• Lead and manage key relationships at Federations/Clubs/Athletes and associated network.
• Strict remit to spend considerable time at both adidas HQ and Federations/Clubs/Athletes in order to steer processes effectively.
• Be the Global and Local dedicated adidas contact, and main focal relationship manager for internal stakeholders/Federations/Clubs/Athletes.
• Responsible for the effective application / implementation of contractual rights granted by Federations/Clubs/Athletes.
• Project Management to define the future of Football License business in close collaboration with project team and internal stakeholders
• Develop a mid / long term strategic business plan for Federations/Clubs/Athletes and the adidas association that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local & global level.
• Drive, steer and implement seasonal global and local marketing plans for the athlete which deliver towards the overall strategic plan in partnership with key business functions / Federations/Clubs/Athletes, including
• Contribute to Commercial / Product Marketing Strategy for all Federations/Clubs/Athletes products (Branded – all divisions / categories, Unbranded and B2B)
• Drive the Brand Marketing strategy in close cooperation with Local & Global Comms
• Lead the local and global activation strategy
• Drive, challenge and develop the partnership business against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
• Quarterly reporting to Federations/Clubs/Athletes of business financials. Including regional / market specific analysis. Furthermore, to identify business opportunities on market, regional and global basis.
• Constant tracking and analysis of the adidas / Federations/Clubs/Athletes business, working with key business functions on contingency plans as required.
• Closely monitor and review industry dynamics and be sufficiently fluid and perceptive to adapt plans and shape strategies accordingly.
• Management of the entire Federations/Clubs/Athletes approval process across all brand / business functions (Product, Brand marketing etc).
• Develop relationships with ‘other’ key Federations/Clubs/Athletes partners and pursue relevant business / marketing opportunities aligned to the overall strategic plan
• Ensure optimum servicing of Federations/Clubs/Athletes by the adidas brand, fulfillment and optimization of all adidas’ contractual obligations. Oversee and ensure that all product requirements are met in full and on time
• Implement and track product endorsement strategies at Federations/Clubs/Athletes, ensuring the relevant products / technologies are endorsed at all times.
• Effectively manage and implement budgets.

Key Relationships:

• All key contacts at Federations/Clubs/Athletes
• adidas markets across multi disciplines
• All support disciplines within adidas Global HQ
• Global adidas network, specifically those key core markets centric to the defined Federations/Clubs/Athletes strategic plan

Knowledge, Skills and Abilities:

The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards football. Additionally, the individual must possess / be:

• Resolute and a good problem solver
• Strong project management skills
• Strong market, industry and commercial awareness
• Good negotiation skills
• Good interpersonal skills
• Fluent in English
• Driven to succeed and deliver against expectations

Requisite Education and Experience / Minimum Qualifications:

• University degree in business / marketing
• Minimum 5-8 years’ experience working in Marketing, preferably with some experience in Sales and/or Account Management, and dealing effectively with 3rd Parties

Purpose & Overall Relevance for the Organisation:

• This role plays an instrumental part in the way the brand is portrayed in association with Federations/Clubs/Athletes and the global Football market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as the number one Football Brand.
• adidas has always been associated with the best symbols and providing the best service. This position relies heavily upon interpersonal skills and relationship building to achieve higher levels of customer expectations. Furthermore, the increased commercial sophistication and demands of today’s market, necessitates a keen commercial based skill and mindset in order maximize potential and achieve success for the partnerships

Key Responsibilities:

• To optimize and leverage the relationship between adidas and Federations/Clubs/Athletes, and furthermore to set and implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as the Global Number 1 in Football.
• Creation and implementation of a mutually agreed strategic partnership plans that form the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)
• Drive and coordinate the adidas marketing process on a local and global level towards optimizing the activation of the association.
• Lead and manage key relationships at Federations/Clubs/Athletes and associated network.
• Strict remit to spend considerable time at both adidas HQ and Federations/Clubs/Athletes in order to steer processes effectively.
• Be the Global and Local dedicated adidas contact, and main focal relationship manager for internal stakeholders/Federations/Clubs/Athletes.
• Responsible for the effective application / implementation of contractual rights granted by Federations/Clubs/Athletes.
• Project Management to define the future of Football License business in close collaboration with project team and internal stakeholders
• Develop a mid / long term strategic business plan for Federations/Clubs/Athletes and the adidas association that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local & global level.
• Drive, steer and implement seasonal global and local marketing plans for the athlete which deliver towards the overall strategic plan in partnership with key business functions / Federations/Clubs/Athletes, including
• Contribute to Commercial / Product Marketing Strategy for all Federations/Clubs/Athletes products (Branded – all divisions / categories, Unbranded and B2B)
• Drive the Brand Marketing strategy in close cooperation with Local & Global Comms
• Lead the local and global activation strategy
• Drive, challenge and develop the partnership business against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
• Quarterly reporting to Federations/Clubs/Athletes of business financials. Including regional / market specific analysis. Furthermore, to identify business opportunities on market, regional and global basis.
• Constant tracking and analysis of the adidas / Federations/Clubs/Athletes business, working with key business functions on contingency plans as required.
• Closely monitor and review industry dynamics and be sufficiently fluid and perceptive to adapt plans and shape strategies accordingly.
• Management of the entire Federations/Clubs/Athletes approval process across all brand / business functions (Product, Brand marketing etc).
• Develop relationships with ‘other’ key Federations/Clubs/Athletes partners and pursue relevant business / marketing opportunities aligned to the overall strategic plan
• Ensure optimum servicing of Federations/Clubs/Athletes by the adidas brand, fulfillment and optimization of all adidas’ contractual obligations. Oversee and ensure that all product requirements are met in full and on time
• Implement and track product endorsement strategies at Federations/Clubs/Athletes, ensuring the relevant products / technologies are endorsed at all times.
• Effectively manage and implement budgets