Senior Marketing Analyst

at  Westpac

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At Westpac we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches, products and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email talentacquisition@westpac.com.au .

• Building and managing mixed-marketing models across different products to estimate return on investment (ROI), optimise media budget allocation and creating scenario projections.
• Experimentation, measurement & modelling to understand the commercial benefit from owned, earned & paid media channels.
• Delivering and communicating key recommendations and visualisations based on model outputs to various stakeholders.
• Monitoring and validating the performance of existing models.
• Overseeing and coordinating project delivery with different stakeholders such that it aligns with business objectives