Senior Marketing Automation Manager, Canada, Remote

at  Fundraise Up

QUALIFICATIONS:

• 5+ years of experience as a power user of either Marketo, Hubspot or Pardot;
• Demonstrated success executing marketing campaigns, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics;
• A track record of success with marketing activities, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events;
• Knowledge of HTML for cosmetic edits and alterations;
• Creative thinker with a problem-solving mindset, always looking for innovative ways to engage audiences and drive results;
• Experience in marketing automation for a high growth B2B Technology business;
• Strong analytical skills, with the ability to translate complex data into actionable insights;
• Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment;
• Comfortable with working to tight deadlines and strong attention to detail;
• Excellent interpersonal, communication and project management skills, with the ability to prioritise tasks across multiple projects;
• Knowledge of GDPR, PECR and other relevant privacy regulations.

ABOUT THE ROLE

The Marketing team at FundraiseUp is looking for a Senior Marketing Automation Manager who will be responsible for designing, implementing, and optimizing our marketing automation strategies. This role requires a blend of technical proficiency, creativity, analytical thinking, and leadership skills to effectively manage our marketing automation platforms and drive successful marketing campaigns. As a Marketing Automation Manager, you’ll have a fantastic opportunity to expand your multi-channel marketing, technology, and automations skills on a high-performing team that greatly impacts FundraiseUp´s business.

KEY RESPONSIBILITIES:

• Lead the development and execution of marketing automation strategies to support lead generation, nurturing, and conversion goals;
• Design and implement targeted email marketing campaigns, lead scoring models, and automated workflows to enhance customer engagement and retention;
• Develop and execute a scalable lifecycle marketing framework focused on delivering personalized communications via multiple channels to improve conversions, engagement, adoption, and loyalty;
• Data: be the protector of marketing data, ensuring it’s accurate and adheres to company privacy and data management policies;
• Journey Optimization: work with Operations team to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience;
• Collaboration: train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of email marketing campaigns;
• Analyze and report on the effectiveness of marketing automation efforts, utilizing data to make strategic decisions and drive continuous improvement;
• Lead the ongoing efforts of marketing automation best practices: database health and quality, lead list creation, programs, forms, and system assets for accurate, integrated reporting;
• Develop a testing framework to continually assess the effectiveness of different approaches and strategies;
• Perform day-to-day system maintenance and configuration, driving improvements and employing best practices.