Senior Marketing Communications Executive

at  Renishaw plc

Job Description
At Renishaw, we are leaders in delivering high accuracy metrology solutions to industrial, medical, and scientific processes around the world. Our range of Laser Calibration products set the benchmark in accuracy for thousands of engineering processes and systems ranging from CNC machining to the manufacture of advanced semiconductors and are recognised as the gold standard in the market.
Renishaw’s Laser Calibration Products Division (LCPD) is made up of engineers, scientists and technicians all collaborating to produce market leading products for sale around the world. Working closely with colleagues in our manufacturing division, we develop manufacturing and assembly processes and software to deliver quality products that in turn, perform reliably and repeatedly to sub-micron accuracies for our customers.
We’re looking for a Senior Marketing Communications Executive to deliver creative marketing strategies through website content management, eCommerce, and other marketing channels. You’ll communicate and collaborate closely with local and international marketing colleagues and application experts to deliver multi-channel marketing campaigns across several digital platforms.

Responsibilities

• Execute the digital marketing strategy, including creating web content for new product launches to engage users.
• Design website content with SEO best practice.
• Manage digital paid advertising to increase company and brand awareness and monitor engagement.
• Manage eCommerce site to ensure this is continually updated and improved to maximise performance.
• Assist in the formulation of strategies to enhance customer engagement via email campaigns with our local and international marketing teams.
• Develop and maintain product content on sales enablement platforms to support international sales teams.
• Report on and analyse web, eCommerce, and sales enablement platforms.

Key requirements

• Proven experience in creating web pages within a CMS system, with a clear demonstration of SEO best practices.
• Experience in web analytics and data reporting to stakeholders at all levels.
• Experience of working within a team, participating in the generation of creative ideas.
• Ability to prioritise work to meet individual and project work deadlines.
• A passion for all things digital, to test new tactics, and keep up to date with marketing trends.

Desirable requirements

• Experience of marketing automation systems such as Marketo and email design software, such as Adobe XD.
• Knowledge and understanding of marketing with technical products in a B2B environment.
• Previous experience in targeted content creation for digital marketing campaigns.
• Familiarity with Adobe Creative Suite.

Person specification
As a Senior Marketing Communications Executive at Renishaw, you’ll be someone who enjoys using their critical-thinking skills to find solutions. You’ll have a hunger for learning about the latest technology within your field, also showing attention-to-detail to produce accurate and engaging content. Communicating with stakeholders at all levels will be something you’re comfortable doing, demonstrating you’re someone who is organised and can be relied on to work towards deadlines and content schedules autonomously and within a team.
Benefits
When you join Renishaw, we’re committing to your future career. That’s because we believe in developing our people’s skills and promoting them internally. We also offer a benefits package that’s highly desirable; including a 9% non-contributory pension, discretionary annual bonus, subsidised onsite restaurants and *coffee shops, free parking, *car sharing scheme and *24 hour fitness centres. (not available at our Castle Donington, Exeter, York & Edinburgh sites).
We also want to promote a healthy work-life balance as much as possible, so we have introduced a hybridworking policy which allows for a combination of home and office based working depending on the nature of your role. We also offer a variable working programme, 25 days holiday plus bank holidays, Life Assurance policy of 12 times annual salary, Cycle to Work scheme, enhanced maternity pay subject to qualifying criteria, the option to join BUPA Renishaw health trust and an Employee Assistance Programme for employees and family.
Please click
here
for further information about our benefits.
At Renishaw we believe that our success is powered by welcoming a workforce of diverse and talented people. Through encouraging an inclusive culture, where all our employees are free to be themselves, we can achieve our core values: Innovation, Inspiration, Integrity, and Involvement.
If you are excited about the role but feel as though you don’t meet all the requirements, we would encourage you still to apply. You might just be the right person for this role or another opportunity at Renishaw.
We are committed to providing reasonable adjustments to make interviews and jobs more accessible. Should you have any difficulty during the recruitment process, or require any reasonable adjustments please contact the recruitment team on 01453 524600 or recruitment@renishaw.com.
Please click
here
for further information about diversity and inclusion at Renishaw.
Employment Type:
Permanent
Time Type:
Full time
Requisition Number:
R6780 Senior Marketing Communications Executive (Open

• Execute the digital marketing strategy, including creating web content for new product launches to engage users.
• Design website content with SEO best practice.
• Manage digital paid advertising to increase company and brand awareness and monitor engagement.
• Manage eCommerce site to ensure this is continually updated and improved to maximise performance.
• Assist in the formulation of strategies to enhance customer engagement via email campaigns with our local and international marketing teams.
• Develop and maintain product content on sales enablement platforms to support international sales teams.
• Report on and analyse web, eCommerce, and sales enablement platforms