Senior Marketing Data Analyst

at  abrdn

Job Description
At abrdn, our purpose is to enable our clients to be better investors.
Clients worldwide trust us to find future-fit investment opportunities to deliver the outcomes they want. Our technology and insight help empower them to make better decisions, while the powerful partnerships we build help to enhance the expertise that we offer. And by enabling clients to invest responsibly, it helps us to build a better world.
We have an excellent opportunity for a Senior Marketing Data Analst to join our Global Digital Marketing Enablement Team, reporting to the Digital Analytics Enablement Senior Manager . This is a permanent role and can be based in Edinburgh or London.
About the Department
The Global Brand and Marketing function is responsible for delivering ground breaking marketing technology and marketing capabilities that support the marketing teams across abrdn’s business divisions and corporate and colleague audiences. The team is responsible for understanding business needs, defining requirements, and supporting the effectiveness of our marketing and brand activity through real time insights into client behaviours and trends.
About the Role
The Senior Marketing Data Analyst is instrumental in the creation of data capabilities to drive strategic decision making and insights across the Group. The role will provide specialist analytical expertise and technical skillset to develop the marketing intelligence framework to ensure that client and market insights inform brand, marketing, client planning and measurement across all abrdn business vectors. This pivotal role will be integral in delivering reporting and insights to support business decisions with focus on client analysis, analytics capabilities, and marketing effectiveness.

You will be able to own the implementation of a wide range of reporting solutions to enhance quality and efficiency of key business insights:

• Deliver in-depth actionable client insight for marketing and vector leadership teams.
• Lead the development of advanced analytics capabilities, focusing on client marketing, inbound and outbound marketing activities.
• Build and maintain dashboards for efficient decision making. Develop advanced data reporting to assist business stakeholders and collaborators.
• Develop marketing data product capabilities through data lake, CRM, analytics, and CDP.
• Enhance accuracy in channel performance analysis, focusing on client attribution, cost and lifecycle value.
• Own and manage the setup of business intelligence self-service framework through data warehouse.

About the Candidate Requirements

• A wealth of hands on technical experience in marketing or similar analytics role.
• Proficiency with tools such as Google Analytics, Google Big Query, Funnel, Google Display.
• Self-service business intelligence: Proficient in data visualisation, dashboard creation and analytical reporting through platforms such as PowerBI, Tableau or similar tools.
• Experience with data modelling, warehousing and building ETL pipelines.
• Experience using SQL to pull data from a database or Data warehouse and scripting experience (Python) to process data for modelling.
• KPI/metric design: Strong ability to identify opportunities and practical actions for stakeholders through data analysis.
• Extensive experience working with secondary data points such as CRM, UX, Ops, Social listing, Marketing Automation etc. to add depth to client and market insight and provide combined VoC narrative to business
• Ability to creatively problem solve.
• An open and genuine collaborator

Our Benefits
There’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits
here.
Our business
Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do
here
.
An inclusive way of working
Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.
At abrdn we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.
An inclusive culture
, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.
We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist

Please refer the Job description for details