Senior Marketing Executive / Assistant Marketing Manager

at  LEONG GUAN FOOD MANUFACTURER PTE LTD

As a Brand and Trade Marketing Senior Executive/ Assistant Manager, you will play a pivotal role in shaping our company’s image, driving brand awareness, and optimizing product visibility. Your responsibilities will span both brand marketing and trade marketing, ensuring a cohesive approach across various channels. Here’s what you’ll be doing:

REQUIREMENTS AND SKILLS:

• Proven working experience as a Senior Executive / Assistant Brand Manager.
• Ability to develop brand and marketing strategies.
• Excellent understanding of the full marketing mix.
• Strong analytical skills combined with a creative mindset.
• Data-driven thinking and affinity for numbers.
• Outstanding communication skills.
• Up-to-date with the latest trends and marketing best practices.
• Ability to work collaboratively with cross-functional teams.
• Degree in marketing or a related field.

BRAND MARKETING RESPONSIBILITIES:

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into strategic plans and go-to-market strategies.
• Manage our social media platform/agency, ensuring adherence to brand guidelines.
• Develop innovative marketing campaigns that resonate with our target audience.

TRADE MARKETING RESPONSIBILITIES:

• Develop and implement trade marketing strategies to enhance brand visibility and drive sales.
• Collaborate with sales teams to align marketing strategies with sales objectives.
• Design impactful point-of-sale marketing materials, displays, and in-store promotions.
• Analyze market trends and competitor activities for growth opportunities.
• Manage the trade marketing budget efficiently.
• Organize trade shows, exhibitions, and events to promote the brand.
• Coordinate logistics for timely delivery of marketing materials.