Senior/ Marketing Executive

at  HEY STRANGER PTE LTD

REQUIREMENTS

• Diploma/Degree in Marketing, Communications or related discipline preferred.
• Should have at least 3 years of working experience in marketing, preferably in B2C industry.
• Proficiency in graphic design software (e.g Canva) and video editing tools (e.g. CapCut).
• Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Creative thinker with a keen eye for aesthetics and strong ability to innovate
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in marketing analytics tools and data-driven decision-making.
• Demonstrated leadership abilities and project management skills.
• Passion for the wedding industry and staying abreast of industry trends and developments.

ROLE OVERVIEW

As the Marketing Executive, you will lead the charge in elevating our brand’s presence, crafting innovative marketing strategies, and fostering engaging experiences that resonate with our audience. This role is perfect for a creative visionary and strategic thinker with a solid grasp of the wedding market landscape and consumer behavior. You’ll play a pivotal role in steering our marketing direction, managing a dedicated team, and driving our brands toward unparalleled success.

RESPONSIBILITIES

• Strategize and implement comprehensive marketing plans that align with our diverse brand objectives and resonate with target demographics.
• Effectively manage the marketing budget, ensuring optimal allocation for maximum ROI and goal achievement.
• Provide leadership to the marketing team, fostering collaboration, goal alignment, and professional growth.
• Spearhead digital marketing campaigns to bolster traffic, enhance lead generation, and boost conversions.
• Engage in creative brainstorming to conceive innovative campaign ideas and marketing initiatives to drive traffic, generate leads, and increase conversions.
• Design and develop audience-centric marketing collaterals, including captivating mood boards and compelling copy.
• Oversee our social media presence, curating content that engages, such as posts, stories, and reels, and managing interactions.
• Coordinate and execute brand events, bridal shows, and promotional activities
• Secure influencer collaborations, overseeing content creation and timelines.
• Forge and cultivate strategic partnerships with vendors, influencers, and industry professionals to extend our reach and visibility.