Senior Marketing Executive

at  Lyrath Estate Hotel

We have an exciting opportunity for an experienced Senior Marketing Executive to join the team at the five-star Lyrath Estate in Kilkenny.

HAVE YOU GOT THE EXPERIENCE:

• Previous experience in a as a senior marketing role
• A background in hospitality is advantageous
• Ability to work in a dynamic and fast paced environment
• Great communication and organisation skills
• Initiative alone as well as working in a team

• Supporting the DOSM ensuring consistency of Lyrath Estates’ brand identity in all aspects.
• Responsible for the Estate Digital Marketing activity with key focus on brand communication and audience growth
• Management of the Estate website including updating content, imagery, and seasonal campaigns
• Managing Lyrath Estate’s social media presence including the creation and editing of social media assets, regular content scheduling, audience interaction and growing the estates presence on new platforms.
• Reporting on Lyrath Estates’ website performance and social media insights in conjunction with 3rd party SEO agency.
• Assisting in creating and editing branded print and digital collateral including restaurant menus, internal sales documents, banner, and digital display ads, etc.
• Supporting the DOSM in researching, planning, and preparing for estate photo and video shoots
• Audit and manage all online 3rd party channels where Lyrath is featured.
• Handle all day-to-day marketing enquiries
• Auditing all estate-wide branding which includes signage, online presence, collateral etc. to keep in line with brand development
• Supporting the DOSM in the full re-design of the estate.
• Use Traditional Marketing Techniques
• To recognise and capitalise on all opportunities from these existing businesses; to maintain them to their optimum level.
• To constantly recognise and develop new accounts from the local corporate markets.
• To participate fully in all sales activities including tele sales, sales calls, corporate entertaining, social events, promotions.
• To ensure the accurate processing, distribution, and recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations etc.
• Input and execute a social content marketing plan to align with the hotels marketing plans
• Coordinate all marketing output across hotel social and digital channels
• Assist with the preparation of the marking plan for the hotel
• Manage the hotel’s social media networks