Senior Marketing Executive

at  PROPER CONCEPTS PTE LTD

Job Responsibilities:

• Contribute to the development and execution of integrated marketing strategies to promote our F&B establishment and its offerings, aligning with business objectives and target audience preferences.
• Coordinate and implement marketing campaigns across various channels, including digital marketing (website, social media, email), offline marketing (print, events), and partnerships to maximize reach and effectiveness.
• Assist in creating compelling and engaging content for marketing materials, including social media posts, blog articles, email newsletters, and promotional collateral, ensuring consistency with brand voice and messaging.
• Monitor and analyze marketing performance metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and generate insights to optimize future strategies and tactics.
• Collaborate closely with internal teams, including culinary, operations, and front-of-house staff, to ensure alignment on marketing initiatives and support seamless execution of campaigns.
• Cultivate and maintain relationships with media contacts, influencers, partners, and vendors to leverage opportunities for coverage, endorsements, collaborations, and sponsorships.
• Support the management of marketing budget and resources, including tracking expenses, managing invoices, and evaluating ROI to ensure efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and continuous improvement.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3 years experience in marketing roles, with a focus on the F&B industry preferred.
• Strong understanding of digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
• Proficiency in content creation and copywriting, with excellent writing and editing skills to produce high-quality marketing materials.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing performance.
• Creative thinker with a demonstrated ability to develop innovative marketing campaigns and initiatives that resonate with target audiences.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with stakeholders.
• Detail-oriented with strong project management skills and the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Familiarity with marketing software and tools, such as Google Analytics, Hootsuite, Adobe Creative Suite, etc.
• Knowledge of the local F&B market landscape, consumer behavior, and regulations in Singapore is advantageous.

• Contribute to the development and execution of integrated marketing strategies to promote our F&B establishment and its offerings, aligning with business objectives and target audience preferences.
• Coordinate and implement marketing campaigns across various channels, including digital marketing (website, social media, email), offline marketing (print, events), and partnerships to maximize reach and effectiveness.
• Assist in creating compelling and engaging content for marketing materials, including social media posts, blog articles, email newsletters, and promotional collateral, ensuring consistency with brand voice and messaging.
• Monitor and analyze marketing performance metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and generate insights to optimize future strategies and tactics.
• Collaborate closely with internal teams, including culinary, operations, and front-of-house staff, to ensure alignment on marketing initiatives and support seamless execution of campaigns.
• Cultivate and maintain relationships with media contacts, influencers, partners, and vendors to leverage opportunities for coverage, endorsements, collaborations, and sponsorships.
• Support the management of marketing budget and resources, including tracking expenses, managing invoices, and evaluating ROI to ensure efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and continuous improvement