Senior Marketing Leader

at  Zerotek

ABOUT US:

ZeroTek is a rapidly growing SaaS B2B company providing a Secure Identity Access and Business Management platform that MSPs and MSSPs need to support the new generation of cloud-based IT. We are employee-owned, profitable and believe in the remote work model.

WHO WE ARE LOOKING FOR:

• Someone who has a track record of building high-performance marketing processes for multi-tier B2B sales. You are eager to apply your creative, results-focused skills to key market segments as the market enters the “must have” technology phase for all SMBs.
• A “roll up your sleeves” mentality, comfortable with doing the work and building the team.
• Passion for delivering what customers need today while never losing sight of our transformational global vision.
• Ambitious—We are curiosity-driven self-starters who want to raise the bar by relentlessly focusing on understanding our customers’ needs.
• Extreme ownership/Accountable - We take full responsibility for our actions, are accountable to all our stakeholders, and work autonomously and collaboratively toward a shared goal.
• A Problem Solver - We are adaptable and look for creative ways to get things done, applying critical-thinking skills to analyze, identify and execute solutions both large and small.
• An excellent communicator - both oral and written.
• Steep knowledge of digital marketing and Account-based Marketing programs.
• Strong people management, mentoring, coaching, and development experience.

ESSENTIAL QUALIFICATIONS:

• 8+ years of experience in SMB B2B marketing.
• Experience developing and managing marketing partnerships for shared success and sales.
• Experience with blending the best of account-based marketing and digital marketing.

• Help Establish and Execute ZeroTek’s marketing strategy.
• Evolve our Brand, Positioning, and Messaging.
• Establish ZeroTek as a Thought Leader and Market Leader.
• Most importantly - drive lead generation. Today ZeroTek’s leads are almost 100% from vendor referrals, we’re looking to establish active lead generation without relying on referrals.
• Oversee all content communications and creative to deliver a single voice.
• Develop and execute marketing campaigns through multiple channels that reach ZeroTek’s target customer (MSPs), with powerful positioning that drives business growth.
• Build and run core marketing functions.
• Responsible for the creation and execution of the marketing plan and budget.
• Set and achieve revenue KPIs.
• Enable and drive Field / Channel / Partner / Account-based Marketing.
• Oversee Customer Advocacy Programs.
• Contribute to product vision and evolution.