Senior Marketing Manager - Automation & CRM | Brisbane, West End

at  Fitness and Lifestyle Group

THE OPPORTUNITY:

Use your strategic skills in work that will have a positive impact on the physical and mental wellbeing of thousands. We are seeking a Senior Marketing Manager | Automation & CRM to become an integral part of the dynamic Fitness & Lifestyle Group (FLG) marketing team. In this role you will have the opportunity to engage our members, keeping them motivated on their journey to happier and healthier lives.
Reporting to the Head of Marketing | Technology & Insights you will be the custodian of innovated automation and CRM across FLG brands, Goodlife Health Clubs, Fitness First, Zap, Jett’s New Zealand and Barry’s. In this hands-on position, you will play a pivotal role in developing omnichannel customer journeys and optimising member touchpoints to drive member retention and engagement.
Our ideal candidate will have the opportunity to make strategic decisions with key stakeholders across the business including brand leaders, operations and sales teams and will thrive in a fast-changing and collaborative environment. They will have the opportunity to combine their skills in automation logic and assembling/curating content to build technically sound, automated, customer-centric journeys featuring beautiful visuals.
This is a fixed term contract, of 12-14 months.

ABOUT US:

Fitness and Lifestyle Group (FLG) is Asia-Pacific’s largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people’s lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.
Our portfolio of globally recognised brands includes Fitness First Australia, Barry’s, Goodlife Health Clubs Australia, Jetts New Zealand and Zap. With 500+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.
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KEY DUTIES AND RESPONSIBILITIES WILL INCLUDE:

• Work at both the strategic and tactical level to champion bold, innovative automation. Lead and oversee automation journeys from start to finish, including concept development, execution, and analysis.
• Develop and execute customer journeys that can extend across multiple brands, experimenting with multi-touch, data lead, test and learn campaigns, and adjusting for optimisation
• Liaise with key stakeholders as a subject matter expert, providing insights on automations capabilities, journey design, and best practices.
• Manage the Automations Executive who delivers efficient and personalised communications to our members. Provide leadership and supporting best practice campaign delivery and optimal ways of working.
• Envision new marketing approaches and channels to reach and engage key audiences. Leverage automation to reduce manual processes and improve productivity, making recommendations to reduce resource demands, complication, and duplication
• Lead and own MCV (Marketing Customer View) attributes, to find new opportunities to develop relevant and needs focused member communications. Build all Data Extensions, and where required, liaison with the Data team for advanced builds
• Development and build of campaigns using Automation Studio, Email Studio, Mobile Studio, Journey Builder and Content Builder.
• Lead and own membership growth strategies with our lapsed members (Winback) and existing member (Referral) base.
• Develop and maintain ways of working, ensuring documentation of business rules for team briefing, stakeholder approvals process, data verification, testing, and deployment activities.
• Consult on and support the integration of Salesforce Marketing Cloud with other platforms in our tech stack and stay updated on new platform developments and releases.

TO BE SUCCESSFUL IN THIS ROLE YOU WILL NEED:

Essential

• 5+ years’ experience in related positions, working with large scale CRM and marketing automation platforms.
• Experience developing and delivering full customer lifecycle strategies, with an obsession for customer centricity that meets commercial objectives
• Experience working with customer data, knowledge of data architecture/models & safe handling of data, including staying abreast of industry best practices and policies (Privacy & Spam Acts)
• ESP/marketing automation system such as Salesforce Marketing Cloud
• Data driven marketer, with strong verbal, written and presentation skills
• Self-motivated, nimble and results-driven in a fast-paced and deadline-driven environment.

Desirable

• Experience in developing with SQL, HTML/CSS/JS, AMPscript