Senior Marketing Manager - Downstream Africa

at  Medtronic

CAREERS THAT CHANGE LIVES

We are a company who is inspiring the extraordinary, for more than 70 years, we have led the way with purpose-driven healthcare technology. That history compels us to relentlessly pursue therapies that change lives.
This role is opened to continue our daily milestone in serving our patients & partners and to give them the highest level of support & partnership which is aligned with our daily mission to alleviate pain, restore health, and extend life.
Reporting directly to Vice President, CEMA Strategic Marketing Enterprise (SME), the Senior Marketing Manager - Downstream Africa will manage the execution of aligned marketing & market development strategies in the region to ensure competitive advantage.
In close collaboration with other enablers and functions, the Downstream Marketing Lead plays a key role in executing the strategies; creating a tailored approach that reflects the dynamics of the portfolios and therapies in the region, while maintaining budgetary stewardship and a close eye on profitability and gain in market share.

• Supporting and leading a team to foster and advance best practice marketing & market development within the Africa marketing organization with the purpose of driving sustainable growth and patient benefit.
• Directing the implementation and execution of Africa marketing strategies for specific portfolios and therapies by prioritization frameworks (Country segmentation and APM – Active Portfolio Management).
• Identifying unmet customer requirements and new business opportunities and providing vision, focus, and input to Africa SME teams and the Regional Leadership team.
• Driving product and therapy marketing plans, including segmentation, competitive strategy, selling strategies, advertising with core brand equity, and promotional program development with a metrics-based approach to measuring the effectiveness of marketing tactics to drive plan refinement.
• Working with regional sales teams to develop commercial plans and launch plans in conjunction and in consultation with branding, training & operations that meets or exceeds customer expectations.
• Leading and coordinating best-in-class product launches and product positioning activities.
• Leading and mentoring the team to work with the salesforce to create demand, enable sales, increase awareness and drive market share for assigned product responsibilities