Senior Marketing Manager, External Affairs

at  GSMA

Department: Marketing and Communications
Team: Connectivity for Good Marketing – External Affairs
Location: London
Position type: Full-Time
What the Hiring Manager Says
Connectivity for Good Marketing is instrumental in driving the GSMA’s advocacy projects to achieve their objectives and outcomes. It does this by leveraging expertise from across the entire Marketing department to develop and implement insight-informed, integrated marketing strategies, positioning, messaging and communications to drive awareness, impact and action amongst distinct target audiences.
Within this team, the Senior Marketing Manager role represents a unique opportunity to make a difference by helping to provide best-in-class business partnering, delivering end-to-end marketing value for the GSMA’s critical global External Affairs related projects such as AI for Impact and Digital Inclusion. Crucial in helping these projects achieve their objectives will be developing and maintaining strong relationships with the programme and wider marketing teams.
Kylinda Chilcott, Marketing Director, External Affairs, Connectivity for Good
About the Role
Reporting to the External Affairs Marketing Director, this hands-on role is responsible for supporting the development and delivery of the marketing and communications strategic plans relating to the GSMA’s global mobile industry external affairs projects, in order to drive the achievement of the projects’ overall objectives and outcomes. This role is also responsible for delivering all aspects of the marketing and communications plan from digital marketing to representation at industry events. Another important element of the role is liaising with internal stakeholders, especially the External Affairs team and other parts of the Marketing team, in addition to external stakeholders such as mobile operators, vendors, project-specific partners and suppliers.
About You
You will be a marketing professional who has a notable track record of effectively delivering policy-related marketing activities across digital channels, social media, publications and events, and can demonstrate the ability to do so without supervision. In addition to managing hands-on delivery, you can demonstrate evidence of being able to contribute strategically, contributing to External Affairs longer term strategy.
You are able to devise effective marketing delivery plans within limited budgets and manage the execution thereof accordingly. In addition, you can demonstrate the ability to build and maintain strong, trusted and effective relationships with a wide range of internal and external stakeholders.
Specifically, you will have extensive experience in working for or with mobile operators in relation to their External Affairs positions and writing related copy.
You are comfortable with, and ideally have experience of, working in a marketing agency-type model where, in order to deliver best-in-class solutions for customers, specialist skills across the entire marketing organisation need to be effectively and systematically coordinated and deployed. You are also comfortable with the mix of projects and initiatives that you will support potentially changing over time.
Capabilities:
Communications, Delivery, Project Management, Leadership, Teamwork, Influence, Stakeholder Management, Diplomacy, Innovation
Contract type
Regular
Worker type
Employee
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our
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Being You at the GSMA
We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.

Please refer the Job description for details