Senior Marketing Manager

at  nib NZ

Let’s talk about nib Thrive
nib’s vision is better health and wellbeing for all Australians. We know there are few greater opportunities for us to have a meaningful social impact than in keeping people healthy, and now, in supporting people with disabilities. We plan to do this through innovative, human and digital solutions to make a difference to people who seek convenience, accessibility and inclusion.
nib Thrive is the National Disability Insurance Scheme (NDIS) business for the nib Group. In November 2022, nib acquired its first registered NDIS Plan Manager, since then we have continued to grow. We are now House of Brands who all operate as part of the nib Thrive family. nib Thrive currently supports more than 27,000 NDIS participants and is on track to reach its goal of supporting at least 50,000 participants by FY25. nib Thrive is currently one of the top three largest plan managers in Australia.
Let’s talk about diversity, equity and inclusion
We embrace a flexible working environment and welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples, people living with disability, LGBTQIA+ as well as culturally diverse community members to apply for open roles.
nib Group is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application, recruitment, selection and/or assessment process, please contact us at nibemployment @nib.com.au.
Let’s talk about this role
As the Senior Marketing Manager, you will optimse and evolve Kynd’s marketing efforts to grow brand awareness through direct and promotional marketing channels.

This is an opportunity to effectively own the marketing function of Kynd, with the backing and support of a larger orginisation, nib Thrive. This generalist marketing position offers a high level of autonomy with the chance to experiment and deliver omni-channel marketing initiatives across various channels.

• Report to the Head of Marketing and Communications – nib Thrive, and work to embed Kynd into the nib Thrive digital solution
• Develop strategies and initiatives to increase awareness for Kynd’s platform and product offering in key markets
• Collaborate with Kynd’s team on website and landing pages to maximise conversion of awareness
• Execute marketing plan using knowledge of direct response, database marketing, email marketing, affiliate marketing, digital marketing, social media, SEM and SEO
• Build automated journeys to take people from acquisition to activation, and revenue

• Ensure website communication, content marketing and customer correspondence, and collateral is on brand and compliant

  This is a 12-month fixed term contract with a start date of July 1st, 2024.
  Let’s talk about you

With previous experience in a similar role, some skills and experience that will set you up for success include:

• Experience managing campaigns across platforms including email, social media and web, and building targeted communication journeys within automated marketing systems
• Excellent communication skills – written and verbal
• Ability to work in cross-functional team and motivate others to deliver desired outcomes
• Demonstrated ability to manage external providers/suppliers
• Strong project management skills to prioritise and delegate incoming requests, modify timelines, request additional materials and prioritise needs from multiple teams
• Experience in event activation and engaging with strategic partners
• Understanding of the National Disability Insurance Scheme

At nib, we recognise that some people may only apply when their education, skills and/or experiences are identical to what an employer is looking for in a candidate. We’re always on the lookout for curious individuals who will add to the culture at nib Group – so if this role resonates with you, please apply!
Let’s talk about working at nib
Our hybrid working model provides our employees with the flexibility to work from one of our office Hubs and from home based on what works best for them and their team. We make a commitment to come together with purpose and are excited to share moments that matter with one another. Our Hubs are purpose built to support focused work, connection, and collaboration with peers. We provide a new starter benefit as well as ongoing financial support to set up and maintain a functioning home workspace. At nib, we’re committed to creating a flexible working environment where you’re free to be you.

Other benefits to support you at work (and play) include:

• Generous discounts on nib health and travel insurance products including 50% discount on employee health insurance
• Monthly working from home allowance, to support our hybrid working environment
• The opportunity to give back to the community through paid leave for volunteering through nib Foundation
• Support your better health – whatever that looks for you - through our nib Well Program and corporate fitness discounts

The fine print
All your information will be kept confidential according to EEO guidelines. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. All successful applicants will be required to obtain and hold valid NDIS clearances, including a valid working with children check as per nib’s NDIS Workforce Policy.
We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the lands where we live, learn and work.

• Experience managing campaigns across platforms including email, social media and web, and building targeted communication journeys within automated marketing systems
• Excellent communication skills – written and verbal
• Ability to work in cross-functional team and motivate others to deliver desired outcomes
• Demonstrated ability to manage external providers/suppliers
• Strong project management skills to prioritise and delegate incoming requests, modify timelines, request additional materials and prioritise needs from multiple teams
• Experience in event activation and engaging with strategic partners
• Understanding of the National Disability Insurance Schem