Senior Marketing Manager- Omni-Channel

at  Intuit

OVERVIEW

Intuit’s Consumer Group (CG), a team serving the needs of over 20+ million US consumers to file their annual tax returns, is looking for a Senior Marketing Manager for the Performance Media Team. Intuit is recognized as one of the best companies to work for:

• #14 2023 Fortune100 best company to work for
• #22 in 2023 PEOPLE® Companies that Care
• #5 Fortune 2023 Best Workplaces in Technology
• #57 2023 Glassdoor’s Best Places to Work

HOW YOU WILL LEAD

We are seeking an experienced and highly motivated Omni-Channel Senior Marketing Manager to lead our team in developing and executing effective cross-channel marketing strategies. The successful candidate will have a deep understanding of media and marketing channels, as well as the ability to develop GTM strategies that deliver against our core business initiatives across all channels. The Senior Marketing Manager will report to the Group Manager of Digital Media and X-Channel Strategy based in San Diego, CA.

• Strategic Planning and Execution
• Work with strategy partners and channel experts to outline our holistic go-to-market approach and build out an integrated campaign plan, starting with strategy, developing a brief, channel execution, and measuring performance.
• Transform performance results, customer behavior insights, and learnings into actionable strategy, planning, and optimization.
• Partners with the Media team to align on the recommended investment allocation.
• Work with channel leads to develop and execute targeted campaigns tailored to specific customer segments
• Strategic mindset with the ability to tell a great story and the ability to draw key insights from analytics, and triangulate data to make key business decisions.
• Nurture relationships with external partners, such as advertising agencies and vendors, to expand marketing reach and effectiveness.
• Collaboration and Partnership
• Ability to influence & partner with key internal stakeholder teams: senior leadership, product marketers, marketing channel leaders, data partners, and finance to ensure shared vision and drive initiatives forward.
• Partner with cross-functional teams to ensure go-to-market and communications strategy alignment.
• Partners with channel leads to develop the best possible media fit per business situation.
• Participate in market research and analyze trends to inform the development of effective marketing strategies across channels.
• Collaborate with marketing leads to develop communications templates that inform the larger marketing organization on campaign learning, progress, and results.
• Leadership and Communication
• Proactive & Strategic Self-Starter.
• Strategic mindset with the ability of great storytelling through data and insights, both written and verbal, articulating channel strategy and plans to cross-functional teams as well as senior and executive leadership.
• Excels at presentation skills with a high level of comfort presenting to senior management when appropriate. Communicate strategic perspectives and recommendations to drive C-suite strategy decisions.
• Provide weekly updates to senior leadership and confidently represent the broader channel teams in regular presentations to stakeholders.
• Ability to seamlessly context switch from high-altitude to in-the-weeds for any given audience.
• Channel Marketing expertise: you intersect between brand, performance, and emerging media channels, with focus in paid media who can inspire and drive a team to do the best work of their lives
• Demonstrates ability to execute large-scale marketing programs, ownership of GTM strategy and channel execution, and an expert in driving targeted business outcomes
• Strong prioritization and organization skills necessary to drive and lead x-functionalinitiatives, and to be effective in a highly matrixed, distributed and extreme fast-moving environment

Please refer the Job description for details