Senior Marketing Manager [short term assignment]

at  Alto Pharmacy

Alto Pharmacy is a full-service, digitally-powered pharmacy that makes it simple to live your healthiest life by providing an easier, more supportive and more affordable pharmacy experience. We’re redefining what a pharmacy can do, with fast and reliable prescription delivery, tools like treatment reminders and medication bundling, direct access to care specialists, and support with insurance and cost savings. By focusing on the person behind the prescription, our model boosts adherence, improves health outcomes, and keeps our customers returning month after month. Learn more at www.alto.com.
We are seeking a highly motivated and experienced Senior Marketing Manager to join Alto. The ideal candidate will bring a wealth of growth marketing expertise, with a focus on DTC, patient lifecycle marketing and general marketing strategies. Startup experience is highly valued, as this role requires agility, creativity, and a hands-on approach.
As a Senior Marketing Manager, you will lead strategic initiatives aimed at optimizing our market presence and engagement. This involves experiments with Direct-to-Consumer (DTC), Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies in specific geographic areas, carefully targeting demographics aligned with our products and services. Your role extends to defining comprehensive tracking and attribution system requirements to ensure effective performance measurement. Additionally, you will be instrumental in developing and implementing patient marketing programs designed to enhance retention, foster loyalty, and capture wallet share through a diverse outreach approach, encompassing mail, email, and text communication channels. Your responsibilities will also include orchestrating the launch of lifecycle marketing campaigns tailored to each line of business, target audience, and patient profile, among other key factors.

ADDITIONAL PHYSICAL JOB REQUIREMENTS

• Read English, comprehend, and follow simple oral and written instructions. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. Assessing the accuracy, neatness and thoroughness of the work assigned.
• Communicating with others to exchange information. Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Frequent repeating motions required to operate a computer that may include the wrists, hands and/or fingers.
• Sedentary work: Sitting most of the time, exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Walking & standing are required occasionally.

Please refer the Job description for details