Senior Marketing Operations & Analytics Manager

at  Uniphore

Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments.
Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data.
As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.
We are looking for an extraordinary, multi-faceted Senior Marketing Operations & Analytics Manager to join our team! This individual will be responsible for data, reporting, and orchestrating all of the systems, process, and people to run a stellar marketing machine.
We are looking for an authentic and data-driven leader who will create and execute a forward-looking plan that enables our company strategy and optimizes the functionality and tools within the marketing department. You will report to our Senior Director of Marketing Operations, and partner closely with our team in marketing, high-performing sales teams, and members of the leadership team as well as other critical stakeholders. The role calls for someone analytical, strong, strategic who will be the “glue” of marketing.
This role is based out of our Dallas, TX location and requires you to be onsite at a minimum 3x a week.

EXPERIENCE / QUALIFICATIONS

• 7+ years of experience in analytics/strategy/operations roles
• Demonstrates knowledge of B2B SaaS Marketing metrics (demand funnel, Campaign Performance metrics, Email performance, Asset performance metrics, etc.) and methodologies (multi-touch attribution, A/B testing, etc)
• Data-driven and self-motivated attitude and mindset
• Solves problems by searching for root causes, synthesizing quantitative and qualitative data, and clearly identifying actions to address gaps and opportunities
• Communicates clearly and craft messages that resonate with the audience based on their role and context
• Knows and had used platforms with SQL endpoints (Snowflake), data visualization (Tableau), marketing automation tools (Salesforce, Marketo), Web analytics (Google Analytics)
• Is data-driven and proficient with advanced analytics skills such as data mining, querying, analysis, and visualization
• Emphasizes relationships with business partners to deeply understand their priorities, as well as cross-functional data partners to leverage their skillset and improve the quality of your work
• Is flexible and familiar with fast-paced, high-growth environments where priorities may shift with good reason
  $124,900 - $156,100 a year

• Create, maintain, and analyze marketing data in Salesforce, Tableau, Marketo
• Analyze and monitor key metrics and indicators for campaign spend, lead generation,, and funnel efficiency to improve the return on investment and profitability of future campaigns, supported with how best to implement these changes
• Campaign Performance metrics, Email performance, Asset performance metrics, etc.) and methodologies (Bizible / multi-touch attribution, A/B testing, etc), 6sense Analytics
• Work with cross functional teams to build and optimize attribution models (sourced, influence, etc.)
• Support marketing leadership in developing and setting marketing targets, budget allocation strategies
• Partner closely with Marketing leadership to uncover insights and assist in crafting strategies that optimize our lead generation efforts (volume and conversion) and update your analytical roadmap to maximize impact
• Deliver data and insights for QBRs, executive updates, and other ad-hoc analysis as needed
• Collaborate with the Data Warehouse/ IT teams and expand coverage of reliable data and automate recurrent data needs
• Drive marketing database strategy: analyzing gaps in our data, contact acquisition strategy, practices that ensure data quality and measuring database health
• Design and Implement Marketing specific data models, data transformation and automation scripts on the enterprise data warehouse, in collaboration with IT team
• Advocate and champion data-driven approaches in our B2B marketing efforts by leading new workstreams, presenting your work to department leaders, and meeting with key partners to push ideas and projects forward
• Been viewed as the go-to expert for marketing performance and optimization opportunities