Senior Marketing Operations Specialist, APAC

at  OutSystems

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!
Job description, low-code style:
As the #1 low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. So, let us cut to the chase: we are looking for a Senior Marketing Operation Specialist to be based in Singapore.

What You Will Lead/Do or Key Responsibilities:

• Maintain the marketing automation platform (Marketo) and related integrations and data sources (Salesforce, ZoomInfo, 6Sense, On24, etc.)
• Maintain Marketo configurations to support complex marketing workflows within lead scoring (lifecycle, consent management, data management, etc.)
• Lead integration projects considering, API call, & sync strategy for Marketo and all marketing technologies to maintain processing efficiencies
• Use data-driven insights and experience to recommend optimizations to Marketo configurations
• Continually recommend campaign process optimization projects with feedback and first-hand experience
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Understand data orchestration and reporting and how campaign operations and set up feed into performance management for the company
• Report system gaps and help diagnose system bugs, suggest solutions and implement updates to technical setup
• Collaborate with marketing teams to execute campaigns within SLAs, ensuring proper setup, tracking, and measurement of KPIs
• Build relationships and collaboration between marketing, sales, and other relevant departments to ensure a foundational partnership with all teams
• Work cross-functionally to determine new processes and needs of cross-functional teams, mainly Marketing and Sales and lead handoff to provide solutions and optimizations

Qualifications / What You Need To Succeed:

• 5-8 years of experience in B2B Marketing Operations
• Marketo Certified Expert
• 3+ years experience as a Marketo administrator, with in-depth knowledge in building and deploying Marketo campaigns that leverage various capabilities such as lead scoring, lead nurturing, dynamic content, and analytics
• A working knowledge of data retention practices and privacy laws, including CASL, GDPR and CCPA a plus.
• Experience implementing UTM tracking and tagging requirements to support analytics and reporting activities across all digital channels
• Extremely detail oriented, self-starter who can multi-task well in a fast-paced, growth driven environment.
• Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.

The Longer Story:
One of the fastest-growing B2B software companies in the world, OutSystems is on a mission to enable every organization to innovate through software. We are looking for talented and motivated people to join us in helping companies solve some of their most strategic business challenges, from modernizing their workplace processes to transforming their employee and customer experiences. As a member of the OutSystems global team, you will help build, deliver, manage, and evolve software that is a low-code market leader and preferred by professional developers around the world.
OutSystems is a truly global company, with more than 525,000 developer community members, 1,700 employees, 400 partners, and thousands of active customers in over 87 countries and across 22 industries. Founded in 2001, OutSystems has offices in the United States, United Kingdom, the Netherlands, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, and Singapore, and of course has a thriving, worldwide community of remote employees.
Working at OutSystems:

We do not have many rules, but we do have high standards and a culture of global collaboration. Our commitment to our culture is highlighted in The Small Book of the Few Big Rules, written by our Founder and CEO, Paulo Rosado. This commitment to culture landed us in the Forbes top cloud computing employers four years in a row.

• We grow, change, and innovate, and give our teams the space to be proactive and creative.
• We care about growth and development. Vertical career progression is obvious, and we also encourage lateral moves, joining different teams, and mastering new skills.
• Global colleagues who are as smart, hardworking, and driven as you.
• Our DNA is disrupting the status quo. It is why our company exists.
• We “Ask Why” a lot. It helps us connect our individual work to the bigger picture and often uncovers a better, more agile way.

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.
Are you ready for the next step in your career? Then we’d love to hear from you!
https://www.outsystems.com/company/careers/
Join us in disrupting the status quo of the low-code market, we give you the power to “Ask Why”, you give our customers the power to innovate through software

• Maintain the marketing automation platform (Marketo) and related integrations and data sources (Salesforce, ZoomInfo, 6Sense, On24, etc.)
• Maintain Marketo configurations to support complex marketing workflows within lead scoring (lifecycle, consent management, data management, etc.)
• Lead integration projects considering, API call, & sync strategy for Marketo and all marketing technologies to maintain processing efficiencies
• Use data-driven insights and experience to recommend optimizations to Marketo configurations
• Continually recommend campaign process optimization projects with feedback and first-hand experience
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Understand data orchestration and reporting and how campaign operations and set up feed into performance management for the company
• Report system gaps and help diagnose system bugs, suggest solutions and implement updates to technical setup
• Collaborate with marketing teams to execute campaigns within SLAs, ensuring proper setup, tracking, and measurement of KPIs
• Build relationships and collaboration between marketing, sales, and other relevant departments to ensure a foundational partnership with all teams
• Work cross-functionally to determine new processes and needs of cross-functional teams, mainly Marketing and Sales and lead handoff to provide solutions and optimization