Senior Marketing PR Consultant

at  Baylor Scott White Health

JOB SUMMARY

The Marketing and Public Relations Consultant Senior with minimal supervision, assesses, analyzes, proposes Marketing and Public Relations strategies and solutions and manages implementation of many complex products or function plans across all entities of Baylor Scott & White Health (BSWH). Consults with Hospital Marketing Directors, Presidents and System Senior Executives to establish business priorities and market-segments and develops plan for achieving.

Evaluates market data, competitive information and financial data to create effective Marketing and Public Relations strategies to accomplish business goals of each product and/or function.
Plans and manages budget for implementing Marketing and Public Relations Programs.
Guides designated team to plan, execute and measure marketing and public relations help the organization to accomplish business goals.
Serves as Marketing and Public Relations Counsel to Business Leaders by providing market place evaluation, technical expertise and problem resolution.
Convenes System participants in each product to reach consensus on strategies.