Senior Marketing Reporting & Operations Manager

at  Manulife

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

JOB DESCRIPTION

You’re an accomplished analytics professional with established experience working with performance marketing and CRM data alongside marketing teams. You are looking for a place where you have the freedom and scale to significantly impact marketing practices in order to drive business results. A place with strategic leadership and an entrepreneurial culture. Somewhere you can make things happen and inspire change.
As a Senior Manager on the Canadian Insurance Direct-to-Consumer Marketing team within the Affinity Markets organization, you’ll be responsible for developing and managing measurement frameworks, improving reporting and supporting budget management. You will play a pivotal role in driving the marketing team’s efficiency, effectiveness and scalability. You will oversee and optimize marketing campaigns, technologies, and data, in partnership with cross-functional teams such as Advanced Analytics & MarTech, enabling business growth.
You will play a meaningful role in supporting demand and revenue generation, supporting marketing campaign optimizations as well as strategic storytelling across our Health & Dental, Travel and Life Insurance portfolios, along with a wide variety of other marketing led activities.
The ideal candidate is data-driven, growth minded, with a consistent record in building, executing, and delivering high-impact presentations, visualizations, optimizations and strategies. If you are passionate about driving business impact, thrive at the intersection of data, innovation, marketing, efficiencies and are customer obsessed, this is the place for you.

REQUIREMENTS:

• 8+ years of Marketing Analytics/Operations, Digital and Business Management experience or related role with a bachelor’s degree in Marketing, Business, Analytics or a related field.
• Masters or MBA a plus
• Advertising agency experience or experience partnering with agencies an asset
• Financial/Insurance services industry experience an asset (but not required)

Marketing Analysis

• Evaluate the efficiency of marketing campaigns, from in-bound lead generation through to engagement, conversion, retention and portfolio expansion
• Identify areas for optimization and recommend strategies to improve paid marketing, conversion rate optimization and lifecycle programming
• Monitor budget pacing and key performance metrics across performance marketing channels, web and lifecycle marketing initiatives
• Establish channel and budget forecasts, with speed and ownership, suggesting tactics and strategies to adjust quickly based on learnings, opportunities and business objectives

Measurement Framework

• Collaborate with cross-functional teams to define direct-to-consumer metrics & KPIs
• Design and implement a structured framework for tracking direct-to-consumer marketing activities
• Work closely with leadership, finance and advanced analytics teams to calculate LTV, ROAS

Reporting

• Build comprehensive and compelling narratives to be shared with Key Stakeholders and leadership teams
• Collect and synthesize overall direct-to-consumer marketing activity on a monthly basis in partnership with marketing team and other stakeholders, crafting a point of view on performance and explaining results in a clear and concise manner
• Provide insights and recommendations
• Design and build dashboards and reports that support the market team’s ongoing needs

Relationship management

• Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
• Manage day-to-day working relationships with internal and external partners and act as subject matter expert
• Influence without authority, ability to motivate and manage a cross functional, blended team of specialists