Senior Marketing Specialist/ Marketing Specialist

at  SINGAPORE RAFFLES MUSIC COLLEGE PTE LTD

Are you a savvy marketer with a passion for the Creative Arts? We’re on the lookout for a Marketing Specialist to lead the way in driving enrolment, boosting brand awareness, and fostering engagement through our social media platforms and email campaigns.
At SRMC, we’re dedicated to the Creative Arts, and we’re looking for a multi-talented marketer to join our team. This role is your chance to be the mastermind behind captivating campaigns. You’ll work with an awesome team to create campaigns that will make an impact. Join our team at SRMC, where you’ll thrive in a fun, fast-paced, and outcome-oriented work environment, designed to inspire creativity and drive impactful results.

YOUR ROLE:

The perfect candidate for this role is a multi-tasking pro with a track record of creating lead-generating campaigns that generate buzz and increase interest in SRMC and its affiliated brands. Take charge in driving demand, acquiring new leads, promoting our products, and increasing awareness of SRMC and its affiliated brands.

KEY RESPONSIBILITIES:

• Strategic Marketing & Event Execution: Assist in developing, executing, and strategizing campaigns and events to acquire leads, drive enrolments, boost brand interest, enhance brand awareness, engage the community, and generate leads within the Creative Arts community.
• Content Management: Curate engaging content on social media platforms and design visuals on creative design for marketing materials.
• Compelling Copywriting: Craft persuasive copy for website content, brochures, social media, and email campaigns.
• Brand Alignment and Innovation: Ensure all contents are on-brand and aligned with the college’s messaging while staying up-to-date on content marketing trends.
• Community Engagement: Cultivate relationships with the online community, fostering a sense of belonging among current and prospective students.
• Metrics Monitoring & Optimization: Evaluate key performance metrics to make informed adjustments to campaigns, ensuring optimal effectiveness and driving desired results.
• Stakeholder Collaboration: Collaborate with internal teams and external partners to align marketing efforts and maximize impact.
• Assist the Sales & Marketing department in any other areas required / ad-hoc tasks assigned