Senior Marketing Specialist- Population Health Marketing

at  Nationwide Childrens Hospital

Overview:
Plans, develops, implements, and measures programs for strategic initiatives, throughout the organization. Partners with key clients in population health, community wellness, and behavioral health to understand their business objectives and develop, execute, and evaluate comprehensive marketing plans in alignment with hospital strategic priorities and goals. Must have ability to work some evening and weekend hours.
Location:
255 E Main St
Columbus, Ohio 43215
Why Nationwide Children’s Hospital?:
The moment you walk through our doors, you feel it. When you meet our patient families, you believe it. And when you talk with anyone who works here, you want to be part of it. Welcome to Nationwide Children’s Hospital, Where Passion Meets Purpose.
Here, Diversity, Equity and Inclusion are integrated into our core values and practices. We are passionate about building, sustaining and evolving an inclusive and equitable environment. We are seeking individuals who live these values and want to share their experiences and efforts in support of our collective mission.
We’re 14,000 strong. And it takes every one of us to improve the lives of the kids we care for, and the kids around the world we’ll never meet. Kids who live healthier, fuller lives because of the knowledge we share. We know it takes a Collaborative Culture to deliver on our promise to provide the very best, innovative care and to foster new discoveries, made possible by the most groundbreaking research. Anywhere.
Ask anyone with a Nationwide Children’s badge what they do for a living. They’ll tell you it’s More Than a Job. It’s a calling. It’s a chance to use and grow your talent to make an impact that truly matters. Because here, we exist simply to help children everywhere.
Nationwide Children’s Hospital. A Place to Be Proud.

Responsibilities:

• Supports the Senior Manager, Population Health Marketing, in executing annual marketing/communication plans and tactics based on strategic business goals of the service line/client for Population Health/Community Wellness and Behavioral Health initiatives including, but not limited to, prevention services, infant wellness, teen pregnancy prevention and primary care.
• Supports implementation of activities outlined in Marketing/PR plans on-time and on-budget, demonstrating positive client communication.
• Crafts relevant marketing messages and materials and creative services team, while understanding the needs of the target audience. This may include print/digital, internal, media relations and/or physician and referral-source communication. Assists in implementation through various channels including digital, print, social media, and other communications.
• Plans, communicates, and coordinates client marketing and communications support for CAP4Kids, Primary Care, Healthy Neighborhoods Healthy Families, Behavioral Health Clinics and Programs.
• Ensures brand standard/brand voice and proofreading for accuracy and consistency across multiple projects.
• Compiles data reports of marketing campaigns. Oversees evaluation and documentation of plan results and reports these to the client or appropriate individuals within the organization.
• Develops recommendations in response to reactive requests throughout the year.

Qualifications:
Education Requirement: A bachelor’s degree in marketing, communications, journalism, public relations, or a related field, required.

SKILLS:

• Demonstrated excellence in written, oral, and electronic communication, including editing and proofreading skills.
• Working knowledge of Mac products and MS Office including Word, PowerPoint, Excel, Teams, etc.
• Strong ability to plan, organize, and analyze as it relates to project planning and management. Ability to navigate issues resolution and conflict management.
• Thrives in a fast-paced, high-producing environment, managing multiple priorities while maintaining schedule of deadlines. Ability to work independently under minimal supervision while maintaining confidential information.
• Strong interpersonal skills and the ability to be a team player, who actively shares ideas, input, and creativity with peers. Ability to provide effective and appropriate issues resolution and conflict management with various clients.
• Must possess the ability to work independently under minimal supervision while maintaining confidential information.

EXPERIENCE:

• Three years of related experience, required.
• Health care experience, preferred.
• Strong project management skills, required.
• Experience developing, implementing, and evaluating marketing programs, preferred.
  The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification. It is not to be construed as an exhaustive list of duties performed by the individual so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. EOE M/F/Disability/Ve

• Supports the Senior Manager, Population Health Marketing, in executing annual marketing/communication plans and tactics based on strategic business goals of the service line/client for Population Health/Community Wellness and Behavioral Health initiatives including, but not limited to, prevention services, infant wellness, teen pregnancy prevention and primary care.
• Supports implementation of activities outlined in Marketing/PR plans on-time and on-budget, demonstrating positive client communication.
• Crafts relevant marketing messages and materials and creative services team, while understanding the needs of the target audience. This may include print/digital, internal, media relations and/or physician and referral-source communication. Assists in implementation through various channels including digital, print, social media, and other communications.
• Plans, communicates, and coordinates client marketing and communications support for CAP4Kids, Primary Care, Healthy Neighborhoods Healthy Families, Behavioral Health Clinics and Programs.
• Ensures brand standard/brand voice and proofreading for accuracy and consistency across multiple projects.
• Compiles data reports of marketing campaigns. Oversees evaluation and documentation of plan results and reports these to the client or appropriate individuals within the organization.
• Develops recommendations in response to reactive requests throughout the year