Senior Marketing Specialist

at  Semios

WHO WE ARE:

Semios/Agworld is a market leader in leveraging technology, IoT, big data and AI to improve the sustainability and profitability of specialty crops. We want to initiate changes that are positive in the agricultural industry with solutions that drive sustainable food production.

Our innovative work has received several industry awards:

• AgTech Breakthrough Awards Program (2023) - Selected as winner of the “Overall Smart Irrigation Company Of The Year” award.
• Sustainability Changemaker by SDTC (2022) - Named as one of the companies which recognize homegrown innovation in sustainable technologies in Canada.
• AgTech Breakthrough Awards Program (2021) – Selected as winner of the “Pest Management Solutions of the Year” award.
• Google Accelerator (2020) – Selected as 1 of 9 companies for the inaugural Google for Startups Accelerator Canada cohort, who are all using technology to solve complex challenges.
• Global CleanTech Top 100 (2020) – Identified as one of the companies best positioned to solve tomorrow’s clean technology challenges.

One of our partners produced this short video which shows what we do and our positive environmental impact.
We know our journey is only achievable by having a great team who shares ideas, tries new things and learns as we go.

WHO YOU ARE:

As part of a global brand we are seeking a dynamic Senior Marketing Specialist for Australia to create and execute our marketing initiatives within the region, in collaboration with the global marketing team. This role involves developing strategic marketing campaigns and making engaging content that align with our global objectives, while catering to the unique needs of the Australian agricultural sector.

• Oversee local market research to understand customer needs, market trends, and competitive landscape.
• Tailor global marketing campaigns to resonate with our unique Australian audience, ensuring brand consistency and engagement.
• Collaborate with the global marketing team to share insights and align strategies.
• Manage and optimise local digital marketing efforts, including SEO, SEM, and social media marketing.
• Establish and maintain relationships with key Australian media, influencers, and partners within the agricultural sector.
• Organise and participate in local agricultural events, trade shows, and conferences.
• Oversee the production of all mediums of marketing content, optimising the global brand strategy for local effectiveness.
• Analyse the effectiveness of marketing campaigns in order to glean innovative insights.
• Think and act with a global mindset for a localised outcome.