Senior Marketing Specialist

at  Thermo Fisher Scientific

JOB DESCRIPTION

Marketing role within SEATW, passionate about Laboratory Product:

• Set and enable a strategic, multi-channel coordinated marketing for our key verticals in Southeast Asia & Taiwan, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical program - that align with and deliver core business goals
• Ownership of growth focused mar campaigns, with a key focus to ensure desired industry impact & positioning and increase new customers for designated ‘Verticals’
• Turn industry research and insights into powerful storytelling and marketing content that spans narratives, campaigns, case studies and sales toolkits
• Partner with Product Management Team in strategic product positioning in key Verticals to drive sustainable growth
• Create and implement marketing contents (for both digital and non-digital) including collaterals and creatives for key Verticals, appropriately positioning products within the workflows, while conveying strong value propositions and clear product differentiation
• Partner with cross-functional teams as an individual contributor to formulate tactical marketing plans that drive growth in key channels (distributors) and evaluate the effectiveness of channel programs
• Translate the global marketing strategies and plans into local context, in collaboration with Global Market Development Managers & APJ Marketing Team
• Develop sales activation trainings and customer education materials in collaboration with product management, regional marketing, and commercial teams
• Responsible for marketing budget planning and optimize the promotional mix on campaigns to achieve a high return on investment
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Maintain relevant knowledge of competitive activities and develop effective countermeasures
• Collaborate with Digital & Marketing Operation to ensure timely execution and reporting of initiatives for the overall Vertical Marketing programs
• Use existing capabilities and resources to ensure that Ecommerce goals and requirements are being assembled, prioritized and delivered
• Conduct Voice-of-Customer and Voice-of-Sales to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness

• Set and enable a strategic, multi-channel coordinated marketing for our key verticals in Southeast Asia & Taiwan, including customer segmentation, competitor analysis, business trends, market opportunities, sales funnels, and staging and pacing of tactical program - that align with and deliver core business goals
• Ownership of growth focused mar campaigns, with a key focus to ensure desired industry impact & positioning and increase new customers for designated ‘Verticals’
• Turn industry research and insights into powerful storytelling and marketing content that spans narratives, campaigns, case studies and sales toolkits
• Partner with Product Management Team in strategic product positioning in key Verticals to drive sustainable growth
• Create and implement marketing contents (for both digital and non-digital) including collaterals and creatives for key Verticals, appropriately positioning products within the workflows, while conveying strong value propositions and clear product differentiation
• Partner with cross-functional teams as an individual contributor to formulate tactical marketing plans that drive growth in key channels (distributors) and evaluate the effectiveness of channel programs
• Translate the global marketing strategies and plans into local context, in collaboration with Global Market Development Managers & APJ Marketing Team
• Develop sales activation trainings and customer education materials in collaboration with product management, regional marketing, and commercial teams
• Responsible for marketing budget planning and optimize the promotional mix on campaigns to achieve a high return on investment
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs.
• Maintain relevant knowledge of competitive activities and develop effective countermeasures
• Collaborate with Digital & Marketing Operation to ensure timely execution and reporting of initiatives for the overall Vertical Marketing programs
• Use existing capabilities and resources to ensure that Ecommerce goals and requirements are being assembled, prioritized and delivered
• Conduct Voice-of-Customer and Voice-of-Sales to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectivenes