Senior Marketing Specialist

at  Whiteaway

WE ARE LOOKING FOR A SENIOR MARKETING SPECIALIST WITH A STRUCTURED APPROACH TO CAMPAIGNS AS WELL AS CONTENT PLANNING AND EXECUTION. HERE, YOU’LL GET TO PLAN AND EXECUTE ALL OUR MARKETING ACTIVITIES FOR THE SKOUSEN BRAND IN DENMARK. INTERESTED?

Whiteaway Group sells and ship household appliances to customers in all of Scandinavia, with an ongoing focus on great customer experiences. It all started as an idea, a fresh approach to the market and a digital mindset. This is still what makes us tick – we are change-makers at heart.
You will join our Group Marketing department consisting of 23 dedicated colleagues. Here, we plan, execute, and evaluate campaigns and content for both paid and owned channels – always with the aim of delivering consumer relevant content across the right channels at the right time. We focus on driving traffic to both online and retail stores whilst building stronger brands. You will play a pivotal role in coordinating between key stakeholders internally and externally and take lead, coordinate campaigns, and content plans for our Danish market and the Skousen brand.
It is key that you understand what is relevant to the target audience as you will plan and execute compelling and relevant inspirational content and strong campaigns based on product, category, or customers insights.

• Coordinate and align campaigns and marketing activities between B2C team and marketing,
• Creating content and campaigns with strong Go To Market plans across retail and online,
• Creating briefs for the design-team and media team,
• Ensure strong campaigns execution (from launch to follow up) with clear call to action messages,
• Execute content across own channels and ensure coherent brand experiences across touch points.