Senior Marketing Strategist - Germany (d,f,m)

at  VR Smart Guide GmbH

Your mission
Empower Small and Medium-Sized Enterprises (SMEs) to unlock the full potential of their financial data, guiding them towards smart decisions and ultimate financial freedom. You are the beacon, delivering a message of innovation and transformation.
Your role and contribution

As our Senior Marketing Strategist, you’ll be the mastermind behind our marketing strategy, being hands-on, shaping our brand, and catapulting our presence in the market. Here’s how you’ll make waves:

• Craft and Execute: Develop a winning marketing strategy aligned with our goals. Your creativity will shape our identity and ensure our message resonates across all channels.
• Collaborate for Impact: Team up with executives and the broader squad to align marketing efforts with our grand mission. Your ability to weave together different perspectives is crucial for achieving cross-functional harmony.
• Expand and Engage: Drive initiatives to broaden our market reach. Identify target audiences and launch campaigns that speak to SMEs. Your toolbox includes performance marketing, content creation, and social media wizardry.
• Storytelling: Create content that captivates and communicates our value proposition. Your narratives will echo our mission, establishing us as industry authorities and fueling engagement.
• Data-Driven: Leverage data insights to make informed decisions. Your analytical prowess will optimize strategies, ensuring a bang for the buck and maximizing customer lifetime value.

Your profile

• Fluent (C2) in German and English
• Seasoned in B2B marketing within the financial sector
• 2+ years experience in German Content and Performance Marketing (Google Ads, Bing Ads)
• Strong empathy for small business owners
• Resilient and adaptable in a dynamic environment
• Creative, resourceful, and always up for a challenge
• Willing to travel occasionally to Berlin and/or Eschborn

Our benefits

• A space to express yourself - shape this role and your work according to what you think works best for your development and company success
• Educational budget of up to 1.500 Euros per year to enhance your professional knowledge and skills
• A hybrid work environment - we have locations in Eschborn (near Frankfurt) and Berlin to come together to collaborate. The rest of the time enjoy the flexibility of remote work
• An exciting mix of cultures - yes, multiple nationalities coming together to serve small business owners AND a mix of speedy and scrappy startup action as well as an established brand to have our backs
• An opportunity to make a difference - in the lives of small business owners and in shaping the way we work, what benefits to establish and how we celebrate each other

Please refer the Job description for details