Senior Media Manager

at  Papa Murphys Corporate Stores

Our Story: It’s no surprise that our story is a little unconventional. After all, Papa Murphy’s brought an entirely new approach to the pizza industry. But our unique idea is a simple one. We focus on using quality ingredients, prepared fresh daily, to offer our guests everyday meal solutions to take ‘n’ bake at home with ease. That commitment to quality and creativity extends beyond just our delicious and craveable products. At Papa Murphy’s it is our mission to create a culture of collaboration, accountability, and inclusion. Because we know that what makes us great isn’t just what we make, it’s what we make together.

Position Overview: Papa Murphy’s Pizza is searching for a Senior Marketing Manager to take the helm of our paid digital advertising strategy, merging strategic vision with analytical acumen across digital channels. This individual will play a critical role in developing and implementing comprehensive strategies that engage our audience at every point in their journey with our brand.

• Strategic Oversight: Take charge of developing a unified strategy for our paid media campaigns, aiming to boost brand visibility and foster deeper customer engagement.
• Leadership and Cross-Functional Collaboration: Demonstrate leadership by guiding and inspiring both media and cross-functional teams, fostering a collaborative environment that encourages innovative thinking and the seamless integration of marketing strategies across campaigns.
• Data Analysis: Utilize advanced analytics and data visualization to evaluate the effectiveness of campaigns, decipher customer behaviors, and spot market trends to refine our marketing approaches.
• Integrated Digital Campaign Execution: Craft and execute a cohesive digital marketing strategy that spans social media, programmatic advertising, search engine marketing, and digital video. This includes planning media buys, optimizing ad placements, and ensuring that content is tailored and relevant across these platforms, all while managing budgets efficiently to maximize ROI.
• Engagement Across the Lifecycle: Deploy targeted advertising to maintain customer engagement throughout their lifecycle with personalized messages and offers designed to enhance retention and maximize lifetime value.

• Focused Acquisition Efforts: Strategically design and implement campaigns to attract new customers, leveraging targeted advertising combined with compelling offers to drive first-time engagements and drive conversions.Audience Segmentation Strategy: Develop and execute a media buying strategy that targets distinct customer segments, tailoring advertising placements and messages to meet the unique preferences and behaviors of each group.

PLEASE NOTE:

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Papa Murphy’s International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training

• Strategic Oversight: Take charge of developing a unified strategy for our paid media campaigns, aiming to boost brand visibility and foster deeper customer engagement.
• Leadership and Cross-Functional Collaboration: Demonstrate leadership by guiding and inspiring both media and cross-functional teams, fostering a collaborative environment that encourages innovative thinking and the seamless integration of marketing strategies across campaigns.
• Data Analysis: Utilize advanced analytics and data visualization to evaluate the effectiveness of campaigns, decipher customer behaviors, and spot market trends to refine our marketing approaches.
• Integrated Digital Campaign Execution: Craft and execute a cohesive digital marketing strategy that spans social media, programmatic advertising, search engine marketing, and digital video. This includes planning media buys, optimizing ad placements, and ensuring that content is tailored and relevant across these platforms, all while managing budgets efficiently to maximize ROI.
• Engagement Across the Lifecycle: Deploy targeted advertising to maintain customer engagement throughout their lifecycle with personalized messages and offers designed to enhance retention and maximize lifetime value.
• Focused Acquisition Efforts: Strategically design and implement campaigns to attract new customers, leveraging targeted advertising combined with compelling offers to drive first-time engagements and drive conversions.Audience Segmentation Strategy: Develop and execute a media buying strategy that targets distinct customer segments, tailoring advertising placements and messages to meet the unique preferences and behaviors of each group