Senior Offline Media Planner

at  Expertise Recruitment

JOB DESCRIPTION

• Develop and implement comprehensive offline media plans that align with clients’ marketing objectives and budgets.
• Conduct thorough market research and analysis to identify target audiences, media consumption habits, and competitive landscape.
• Evaluate and select appropriate offline media channels, including TV, radio, print, outdoor, and direct mail, to maximize campaign effectiveness.
• Collaborate with clients, account managers, and creative teams to ensure seamless integration of media strategies with overall marketing campaigns.
• Negotiate and secure media placements, rates, and added value opportunities with media vendors.
• Monitor and optimize media performance, providing regular reports and insights to clients on campaign effectiveness and ROI.
• Stay up-to-date with industry trends, emerging media opportunities, and best practices in offline media planning.
• Mentor and guide junior media planners, fostering a culture of learning and professional development within the team.

REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 3 years of experience in offline media planning within a media agency environment.
• Proven track record of developing and executing successful offline media campaigns for diverse clients.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent negotiation and communication skills.
• Proficiency in media planning tools and software.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Knowledge of the UAE media landscape and cultural nuances is highly desirable.
• Fluent in English. Arabic is a plus.

Please refer the Job description for details