Senior Performance Marketing Manager (12 month contract)

at  Vidyard

At Vidyard, we make life easier for sellers, marketers and corporate communicators. Our video messaging tools, digital sales room platform, and other products are used by Microsoft, LinkedIn, and thousands of other companies. We’re passionate about elevating our customers, our teammates, our communities, and ourselves.

PREFERRED TECH STACK

• Google Ads (including Google Display Network, YouTube, PMax)
• LinkedIn Ads
• Facebook Ads Manager
• Marketing automation platforms (e.g. Marketo)
• CRM platforms (e.g. Salesforce)
• Data analytics tools (e.g. Looker, Excel)
• First-party data software (e.g. Switch Growth)
  Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for.
  As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

ABOUT THE ROLE

Vidyard is looking for a Senior Performance Marketing Manager (12 month contract) to join our Demand Generation team. Reporting to the Manager, Demand Generation, you will lead our performance marketing efforts to drive user acquisition, conversion, revenue growth, and improve campaign efficiency.
This role is pivotal in shaping Vidyard’s future by developing and executing data-driven strategies across paid channels, collaborating closely with cross-functional teams, and continuously optimizing our paid media program for maximum impact. As a senior member of the team, you will have the opportunity to not only make a significant impact on Vidyard’s growth trajectory but also to grow your career in a dynamic and fast-paced environment where we drive change together.
This is a remote role open to candidates located in Canada.

WHAT YOU’LL BRING TO THIS ROLE AND YOUR NEW TEAM:

• 5+ years of hands-on experience in performance marketing, with a proven track record of driving user acquisition and revenue growth through paid channels.
• Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms.
• Knowledge of how first-party data, conversion tracking, and attribution models work together.
• Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
• Strong attention to detail.
• Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.