Senior Performance Marketing Manager(12 months )

at  Bugaboo

ABOUT US

Bugaboo has been pioneering parenting products since 1999. We design for the future and bring a mindset of innovation, curiosity, and creativity to everything we do. We also pride ourselves on the unrivaled engineering of our award-winning products, which are built to last and crafted to help simplify everyday life for families.
At the core of our business, we believe in doing the right thing and taking responsibility. For our planet, we’ve pledged to reduce our CO2 emissions to net zero by 2035. Our B Corp Certification™ also reflects our commitment to accountability, transparency, and making products with a smaller impact. For our people, we focus on diversity and creating an environment where everyone feels heard, safe, included and valued. This commitment to our company culture spans our global teams, from our HQ in Amsterdam to our ownded factory in Xiamen, China.
We’re passionate about unlocking potential, and we’re driven to revolutionize our industry again and again. Together, we’re shaping a new future - do you want to join us for the journey?
In this role you will be reporting to the Marketing Director, you will have ownership of performance media, CRM and affiliate marketing for the Europe cluster with the support of 3 direct reports and our inhouse digital agency. You will be an expert in the field responsible for shaping and delivering the strategy driving brand awareness and consideration, ultimately delivering ecommerce (and retail) sales.

YOUR ROLE AT BUGABOO

Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.

WHAT WILL YOU DO

• Working closely with the inhouse digital agency oversee development, delivery, optimisation and performance of paid activity including Paid Search, Paid Social and Display which delivers strong ROI against agreed targets and business goals.
• Work closely with local ecommerce teams tracking sales performance and identifying opportunities and risks adapting performance plans accordingly.
• Lead and develop the CRM strategy for the cluster partnering with the global CRM team to optimise segmentation, lifecycle programmes and reporting ultimately improving performance.
• Own the affiliate marketing programme driving qualitative traffic to websites, adapting to different market needs as required.
• Support e-tail team in driving performance in on-line accounts including Amazon and Shop Direct.
• Drive thorough test and learn initiatives to optimise campaign performance ensuring your budget of c. €2.5m is allocated and spent efficiently across each market and channel.
• Identify opportunities to further develop solutions for your marketing channels, including improvements to current processes and ways of working.