Senior Performance Marketing Manager, ROW

at  Bupa Global

Senior Performance Marketing Manager, ROW
Job Description:

• Successful track record in a performance marketing or digital marketing role, with experience of using multiple channels, online and offline.
• Track record of paid spend optimisation across ROW and channels with budgets in excess of c.£3M.
• Experience in building a performance marketing engine across tracking, attribution, automation, and optimisation.
• Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team.
• Demonstrable hands-on experience with the search, display, pay-per-click, programmatic, social, HubSpot, Salesforce, Google Adwords, Google Data Studio and Adobe Analytics.
• Strong knowledge of MarTech solutions as well as digital data analytics.
• Ability to analyse data from advertising caigns to ensure conversion rate optimisations and returns on investment.
• Experience in managing agencies for media strategy, planning and buying.
• Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous.
• Advanced PC skills, including Acrobat, Excel, Word and PowerPoint is essential.
• Strong collaboration skills working seamlessly with diverse teams globally.
• Knowledge of International Private Medical Insurance is advantageous.