Senior Performance Marketing Manager

at  UNITED FOR CARE

COMPANY OVERVIEW:

Based in Alexandria, United for Care is dedicated to enhancing the lives of individuals with disabilities by providing 24-hour support in independent apartment accommodations. Our mission is to foster independence and improve quality of life through compassionate care and innovative services.

ABOUT THE ROLE

The Senior Performance Marketing Manager will be a visionary marketer responsible for the ownership, development and execution of paid search and social campaigns across a portfolio of 6 growing brands.
You will take ownership of developing and optimising multi-channel paid media strategies, including budget management, performance analysis, and continuous improvement initiatives, while driving the overall paid media strategy. The ideal candidate will need to be a strategic thinker whilst loving the detail. You’ll need to have deep technical expertise with true passion for leading impactful and growth-driven digital marketing campaigns.

RESPONSIBILITIES:

• Campaign Strategy and Management: Develop, implement and optimise high-impact paid search and social campaigns across platforms such as Google AdWords, Meta & LinkedIn to drive growth
• Data Analysis and Strategy: Monitor and analyse campaign performance metrics; derive insights; refine campaigns ensuring budget efficiency; and maximum ROI
• Keyword Research and Audience Targeting: Conduct keyword research and competitive analysis to enhance audience targeting for maximum campaign effectiveness
• Collaboration and Alignment: Work closely with the marketing team to align paid search initiatives with UFC’s mission to inspire lifestyle freedom
• Budget Management: Take ownership of paid media budgets, ensuring optimal allocation to achieve maximum ROI while supporting our cause
• Innovation and Best Practices: Stay updated on industry trends ensuring a continual test & learn approach, focused on best practice