Senior PR Account Executive

at  McCann

Are you new into the world of PR, or already have some experience, and are looking to make that next move? Would you love the chance to get stuck into some bigger campaigns, in a team where you’ll have every opportunity for your PR career to really take off? Brilliant. Let’s talk.
The McCann Central team is looking for someone to join its PR team. You’ll be working across a varied portfolio of B2B brands sharing a passion with our clients on understanding how businesses work and how to communicate across PR and Social channels with clarity and creativity.
You’ll be working alongside some of the most creative talent in the region at the world’s most effective and creative agency, with responsibility for supporting a portfolio of well-established, national B2B accounts.
Why would you want to work here?
McCann Central is the UK’s largest integrated agency - over 500 individuals working together to help brands play a meaningful role in people’s lives.
We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.
And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. Creativity really is at the forefront of everything we do.
We’re a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day.
Requirements

Responsibilities will include, but not be limited to:

• Newsjacking on a daily basis for clients spotting opportunities to comment or provide a case study, securing product placement for a range of clients
• Face-to-face or Teams calls providing status updates to clients, presenting new plans and proposals working alongside an Account Manager and Account Director, ensuring actions are captured and using your project management skills to oversee key project deadlines are met
• Copywriting press releases – understanding how to write for different audiences and different media titles
• Building great relationships and consultancy skills with clients
• Media relations and regular sell-ins with key media across national and trade titles
• Broader PR content creation experience e.g. drafting features; drafting website/social media copy; overseeing photography shoots/briefs
• Media event planning/invite management e.g. new product/seasonal launches etc
• Providing briefs for other departments / external service providers where required
• Taking part in regular ideation sessions for current clients, coming up with new ideas or suggestions or helping out on new business
• Helping account managers and directors ensure work is on time and top quality
• A focus on results e.g. driving coverage levels in focused media titles, driving web traffic, key message tracking etc
• Reporting & evaluation

You will be a confident communicator with a keen eye for detail and strong organisation skills. Good time management and a basic knowledge of the latest social media channels is a must.
This role is the perfect opportunity to develop your skills alongside our award-winning and multi-disciplinary PR and Social team. If this sounds like you and you’re ready to take your career to the next level, let’s talk.
Benefits
In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please.
Our commitment to equal opportunities
For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.
As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.
Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.
In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.
A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.
Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.
If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please

• Newsjacking on a daily basis for clients spotting opportunities to comment or provide a case study, securing product placement for a range of clients
• Face-to-face or Teams calls providing status updates to clients, presenting new plans and proposals working alongside an Account Manager and Account Director, ensuring actions are captured and using your project management skills to oversee key project deadlines are met
• Copywriting press releases – understanding how to write for different audiences and different media titles
• Building great relationships and consultancy skills with clients
• Media relations and regular sell-ins with key media across national and trade titles
• Broader PR content creation experience e.g. drafting features; drafting website/social media copy; overseeing photography shoots/briefs
• Media event planning/invite management e.g. new product/seasonal launches etc
• Providing briefs for other departments / external service providers where required
• Taking part in regular ideation sessions for current clients, coming up with new ideas or suggestions or helping out on new business
• Helping account managers and directors ensure work is on time and top quality
• A focus on results e.g. driving coverage levels in focused media titles, driving web traffic, key message tracking etc
• Reporting & evaluatio